Developing and launching a mobile application is a very difficult task. Yes, finally launching an app is an instant celebration, but be warned.
However, when it’s time to launch an app, you have more work to do. To let go of all the dormancy of your awesome idea, you need to get your new app in front of the audience through effective marketing of your app. There are a number of techniques used by mobile app development companies to market their apps on the Play Store; they have a lot of struggle and things to deal with. Always keep in mind as an app development company or reseller; you need to avoid these mistakes to have a booming mobile app marketing approach.
Always start advertising your app after its launch
The launch of the mobile app is an imperative moment for both developers and marketers. If users are aware of it in advance and are waiting for the release, they will download it without delay as soon as it is available on the app store. Initial downloads, in a twist, will help you attract more users to the app store and improve your app store ranking right from the start.
Not doing app store optimization
In case you want users to find your app easily, App Store Optimization is the right solution. Since ranking in search results is highly dependent on your download numbers, your main goal should be to boost your apps in the app stores. Therefore, the better you will rank in the search results; visitors will most likely download your app.
Not having a unique icon
To make a different place in the crowd, you need a unique icon for your app. For more information, you should read the Apple App Store and Google Play Store guidelines for app icons.
Do not analyze the results
This is one of the crucial steps that every user must take into account. However, analyzing and tracking your application’s key performance indicators (KPIs) is very important in order to have confidence in what you are doing. You should regularly test a variety of ways to improve your app’s page in the app store and convert visitors into users.
Ignore external traffic and promotion
This is a very popular app store optimization bug. Companies completely ignore external traffic and promotion. If you want your app to be trendy, you should never ignore external traffic and promotion. It is quite undemanding. So, try to find new ways to drive traffic to your mobile app, be it the Apple store or the Google Play store.
Recommendations:-
To wrap up this section, let’s make one thing clear: there are only a few minor differences between thriving apps and those that don’t. As there is no overall winning formula for app marketing. If you don’t want to ruin your development efforts, just check and acknowledge every mobile app marketing pitfall that is pulling the app in the wrong direction.
