Digital Marketing

A strategic approach to online marketing

Digital marketing is about building real-time connections and marketing to real human beings who are inspired to take action through the value and stories a brand offers. A well thought out digital marketing strategy helps a business formulate an action plan and make the right decisions necessary to succeed online; It is important to have a strategy in place to

Read More
Digital Marketing

Online advertising: residual traffic

What is "remnant traffic" and why is it good for advertising? Myths of 'remnant traffic'.There are a multitude of myths and misconceptions about different aspects of online advertising that continue to be misleading to Internet users and advertisers alike. One of these misconceptions is the definition of 'remnant traffic'. Some ad networks and agencies have their own glossary open for

Read More
Digital Marketing

How Online Membership Is Beneficial For Nonprofit Websites

Why nonprofit organizations benefit from web-based membership functionality If you look at the nonprofit world, you may have noticed some significant changes in the last 5-10 years in how organizations acquire, maintain, and strengthen their membership bases. One thing that the Red Cross, The Humane Society, and many other nonprofit organizations have in common is their successful online membership programs.

Read More