I found that when older people want to learn about internet business or online business, many of these older people are so eager to know how to do it. From day one, many of them are simply eager to learn how to build a website or start promoting other people’s products and services. They are so eager to know “how” “how” “how”…
Well, in this second article I want you to approach learning how to do this type of business by asking first “why”, then “what”, and then just “how” instead of just wanting to learn the “how”, “how”. , “as”. This is because I believe that once you get the “why” and “what” right, then the “how” is the least difficult of the whole process.
1. Start with “Why” First
Most good internet marketing gurus will always ask their students to spend the initial part of their learning process focusing on getting the “key words” right. Well, for us senior newbies, what this means is getting the “Why” right first. And what do I mean by that?
Let’s look at the first three possible scenarios, that is, you have a product to sell, a service to offer customers, or you want to help promote someone else’s products or services.
Even if you have a product or service to offer, you must ask yourself the question, “why does the customer want to buy your product?” If you don’t have any products or services to offer customers and you might want to help promote someone else’s product, you should also ask yourself “why does the customer want to listen to you when you are promoting someone else’s product?”
To promote someone else’s product or service, you need to know what product or service you want to help promote. Take your time. Do not worry about where to find the products or services to promote. That’s the “how” part of this process. First just think about what interests you or “why do you think customers want to buy that product or service?”. You can promote many products related to topics like music, fishing, golf, crafts, cooking, language learning, astronomy, magic tricks, yoga, tai chi, travel and the list goes on and on. That’s why I tell you, take your time. This is the most important part of the process. Get this wrong and you will significantly reduce your chances of success.
So the first and most important thing is to really understand why the customer would want to buy from you.
Don’t be afraid to spend as much time as possible understanding the “whys.” Why do you want to sell this product or service?
2. Then we ask the question “What”
To help us understand why we think customers want to buy from us, we need to ask the question, “What is the problem the customer wants to solve?” Once you are very clear about that, then we can see if what we are offering is providing the solution that the client is looking for. What problems are those products or services trying to solve for customers? For example, if the customer is overweight, then the weight loss program you are trying to promote may be a potential product to help that customer. From your perspective, you should also try to be more specific in your customer group. For example, what target profile of the population are you targeting when promoting your weight loss program. Is it for overweight teens or overweight seniors? Who are you trying to help? Spend some time asking the question “what problems are you trying to solve for customers” or “what are the most pressing problems prospects have and what solutions can you provide?” Remember that you can combine the “why” and “what” by looking at customer problems and “what” and “why” a particular product or service is the best option to consider.
Once you have identified the product or service and the problem it will solve, then, and only then, can you start looking for “keywords”, which brings us to the third question and that is the “how”.
3. Finally we will see “How”
When we ask the question “how”, what we are trying to find out is “how do customers search for solutions to their problems?” Now what do I mean by that?
Let’s take an example to illustrate what I mean.
Let’s first take the simple example of cooking. Now, if you are interested in the topic of cooking and want to promote your own cookbook or someone else’s cookbook, then you need to know “why do customers want to search for such a cookbook?” What is the cookbook trying to solve for the customer? For example, it is a Japanese cookbook for non-Japanese cooks. So the “why” and the “what” are obvious. For example, helping non-Japanese people who are very interested in learning how to cook Japanese dishes. To understand the “how” we have to put ourselves in the shoes of the “potential” customers of this recipe book. They want to know “how” to cook Japanese dishes. So when they go online to look for information on how to cook Japanese dishes, “how” they do it. They will probably use Google Search and enter into Google Search words like “Cooking Japanese dishes” or “how to cook Japanese dishes” or “easy Japanese cooking guide” or some other similar terms. Well, in the world of Internet marketing, such words are called “key words” or “key phrases.”
Our main goal in the first phase of our journey is to learn how to identify the right “keywords” or “key phrases” that potential customers will use when doing their “internet searches”.
There are several “tools” online that can help us verify what are the most popular “keywords” and “keyphrases” that potential customers use to search for solutions that your products or services can provide them.
So in this article what we have learned is that the first most important thing to do if we want to start an online business is to take our time and really study why and what problems potential customers have and then what products or services you You have to be able to provide solutions to these potential customers. If you already have a business in mind, that’s great and you can move on to the “how to”.
However, if you are still trying to “figure out” what is the “best” topic to get involved with to start your online journey, here is a simple technique. Most IM gurus always say “don’t try to sell someone something. Instead, try to find out what some people need and then be the one to help them fulfill their needs.”
Once you’ve identified the product or service you want to sell or promote, that means you’ve found the “niche” you want to focus on. Then it’s time to put on the “customer hat” and start thinking like the customer. Within that niche, what problems or needs does the potential client have? How would he or she start looking for solutions online? What words or phrases will they enter into Google Search to find help for their needs? Make a list of all the possible “key words” or “key phrases” that YOU THINK they will use to search for more information online. You can then use some online tools to “verify” if these are actually the common keywords that people use to search online within that niche. In this way you will be able to identify which are the most popular keywords related to your product or service. The secret here is that the more specific your niche is, the more focused your leads are and the better your chances of serving the right customers within that niche. Take for example the game of golf. Now, if you only sell golf training books, then your customer group is quite diverse. However, if you narrow that down to “how do you improve your putting?” then your target customers become more specific. So instead of promoting a golf book for all golfers, you position yourself as someone who is trying to help golfers who want to improve their shooting techniques. Like instead of promoting a cookbook, position yourself as trying to help people who want to learn how to make chicken pot pie. As most gurus will tell you, the secret is that the more specific your niche, the better your potential to find and serve the “right customers” who have a specific need that you can fill. So be more specific when finding your keywords or key phrases.
One of the most popular online tools for this is the free Google Keyword Planner.
