The rating means how we rank the state for independent and semi-independent agents who broker insurance cases. California gets and deserves the highest rating of 2nd. What a great marketing opportunity this provides for not only recruiting, but also for outside sales of products to agents with considerable income.
California insurance agents were researched and scrutinized beyond the normal limits in preparing this direct marketing insurance report. We closely evaluate our huge insurance database, looking for trends, statistics and figures. We examined the records of 140,000 California Department of Life, Annuities and Health insurance agents. We then put them through a series of numerous computer data programs. Only then was it determined how many of the 140,000 business brokers. By brokerage, this means agents who are willing to conduct business outside of their primary company as semi-independent agents or are fully independent brokers.
The first step is to match this information with demand from our clients: insurance company recruiting directors, regional recruiters, brokerage firms, wholesalers, independent marketing firms, state managing general agents, and other classifications of insurance marketers. , demographic and educational data. Last, and certainly not least, we evaluated feedback received from recruiting companies that have recently marketed their products to California insurance agents.
California is an incredible runner-up to Florida as the ideal recruiting state. California insurance agents rank as champions in this category. That’s the ratio of total licensed agents to those who independently broker insurance products. California insurance agents are overwhelmingly open to offers from insurance advertisers. Experienced California insurance agents are willing to go beyond ordinary products to broker the best products for their clients. Just over 53,000 insurance brokerage agents call California home.
The number of large life insurance agencies with between 50 and 350 agents is surprisingly small in California. Especially when compared to other larger states. In particular, the states of the New England area. The factor of smaller career agencies keeps agent turnover clearly lower than normal. Also in the metropolitan areas of Southern California, traffic congestion plays a significant role. This directly affects the distance an agent will reasonably travel to reach a customer. It also affects the location of your offices, attending a seminar or filling the gas tank.
This has a bounce result. The number and percentage of personal production general agents in California, who are home-based, far exceeds all other states. This distinctive feature is especially true in the greater Los Angeles area. Most of California’s small office general agents have worked their way up to the higher income levels of insurance salespeople across the country.
When recruiting California insurance agents, there are two areas where the best agents are not relentlessly pursued. The first is the Central zone, which we distinguish as zip 930-939 sectional centers. Second, there is less competition for hiring California insurance agents in the northern part of California. The northern area encompasses zip 940-960 sectional centers. These California insurance agents don’t get the extensive intrusive telemarketing, spamming, irritating faxes, or boring emails that their southern counterparts are overwhelming and constantly criticizing.
However, to retain your producer, your product must remain strong. In turn, this requires your sales marketing letter to get leads to recruit agents to be superior to any competitor. Of course, maintaining a strong relationship with agents is unmatched for retaining agents when your smartest competitors are relentlessly going after your best producers.
Here’s a very unique, but overlooked reason, California agents make you more money. Look at the average cost of owning a home in almost any up-and-coming area of California. Compare these housing costs to some luxury cities in the southern states, or even Texas. The price is often triple! Today, it is estimated that 1/3 of the homes in Metro LA sell for a million dollars or more. This means that California insurance agents need to be more open-minded in improving ways to increase their insurance income. It is a simple matter of survival. California agents need to make a lot of money. Translated into production, it provides an unprecedented need for writing powerful premiums and policy after policy.
California is a treasure chest for recruiting marketers looking for profitable rewards.
On the reverse side, look at the less experienced and mostly captive California insurance agents. If the newly hired California insurance agent ends up making $40,000 or less during their four years, count them missing. In the vast majority of states, real estate agents who want more income are transitioning to selling insurance. In California it is the opposite. Just selling a million dollar house every 3 months would translate to $60,000 minimum. How many California insurance agents do you know who netted over $50,000 in their first year? (You don’t need a calculator to find out.) That is the best reason to forget about the newbies and go for the pros.
With over 50% of agents residing in the 5 largest counties, concentrating recruiting in the other counties will increase your bottom line. TIP: The Los Angeles metropolitan area, ZIP codes 900-919, receives more than 65% of agent marketing list order requests. Leave LA The exception is when your sales marketing letter to California insurance agents is not to hire agents, but to sell them other products. Segmentation of your list to reach only the most prosperous areas, direct targeting that is tailored to your marketing audience.
Some important statistical information about California licensed insurance agents.
State Population 2005 – 36,135,000, Population Change 2000-2005 +6.5%.
Agents per thousand residents is 3.0 (ideal), People per square mile is 217.
Median family income is $58,330.00. The income range for all states is 13.
High school graduates are at 76.8% and college education is 26.6%
The elderly population is only 10.7%.
The largest counties in California are Los Angeles, Orange, San Diego, San Bernardino, Santa Clara, and Riverside, with the top 5 counties comprising 50% of the population.
