Do you remember in childhood we used to play identify company name or company trademarks just by looking at their logos? It was really a fun game because many times we used to say the name of big companies instantly just by looking at their logos, unlike some logos that seemed non-existent before. Well, this is the strategy behind creating a trademark logo!
If a logo is strategically designed and marketed, it can have the traction to multiply a customer’s buying power. Take a look at some of the most iconic logos like Nike, Apple, Louis Vuitton and other giant company logos. They don’t like intense advertising of their products, but sales are higher. This is because most of the sales are due to their logos. Let’s talk about some of the things to consider before designing your company logo:
- The type of logo matters
You would have noticed that most of the companies use single color logos while some use letters to make their logo. Let’s break down the different types of logos: - word marks
These logos are usually stand-alone words that don’t need any decoration. They are independent since they are made with a single color, structure and size. Examples: CNN, Facebook, IBM, etc. - letter format
Letter logos are similar to wordmarks rather than the fact that they are made using ascenders and descenders. Also, there is a difference in the height of uppercase and lowercase letters. Examples: HP, Godrej, DC, etc. - Summary
When a logo is not related to the brand, slogan or background, it is said to be abstract. These logos are just graphic textures or images. - pictorial
Some of the companies like Twitter and Starbucks have cleverly used pictorial logos and are doing very well in their fields. When any image represents the brand that resembles metaphorical objects, those are pictorial logos. - Color of a logo
There is a scientific angle to choosing the color of your logo. You would have seen different colored logos of renowned companies. Each color has a psychological impact on the human brain that makes it attractive. For example, the color yellow represents freshness, energy and happiness, so it can be used for health services. The color red represents boldness, youth and high intensity that goes well with products like Red-Bull or Pepsi. - logo font
Just like the color of a logo, the selection of the font is equally important as it has an impact on people’s mindsets. With this in mind, you should choose your logo font wisely. For example, if you run an IT or legal company, your logo should be bold, strong, and consistent fonts. On the other hand, if you own a chocolate manufacturing company, choosing a fancy cursive font will be more beneficial as it will represent childishness and mischief in your product.
By now you know how layout, color, font, and even type can affect your business. So hire a top notch brand design agency to create the right logo for your company.
