What is the difference between web content and article content? As a thrifty webmaster, couldn’t you just reuse the same content over and over and save yourself time and money? No, because search engines actually disqualify providers based on what they consider “duplicate content.” Yes, you can get penalized issues for plagiarizing yourself. Welcome to the strange and unusual 21st century!
Also, there is a big difference between web content and article content that needs to be considered. Web page content is largely promotional, though you can also see the benefits of posting objective web page content. Writing page content typically involves creating a “feature” such as a home page or “welcome page,” an about us feature, and a contact information page.
This type of writing is relatively easy to do if you have a background in sales. However, the content of the article (for article marketing purposes) is supposed to be objective and neutral when it comes to the promotion of the company. Article content is of a different quality than web content; while web content is largely promotional, article content adheres to the basic rules of journalism and/or self-help and DIY guides.
Since web page content is sales-oriented and part of a website’s marketing design, it is often more expensive than article marketing, which is similar in price to an advertisement. The difference between sales-like content and factual information is part of an effective marketing campaign. You need both types of writing to be successful. An experienced SEO company can help you get started with these projects.
