Telemarketing has become a new trend in the business world as a way to market products and services directly to customers. Telemarketing is popular because it involves the use of information technology applied to business development.
Telemarketing forces marketers to learn more about the specific areas that this new trend in the world of sales affects. To improve sales, marketers need to understand how telemarketing works, why and how it is used, and what its main benefits are.
Telemarketing applies existing and innovative communication technologies in the sales and marketing of products and services.
Telemarketing is based on the foundation of communications. You have applied one of the oldest inventions, the telephone, and given it a new meaning and purpose. It is a tool that allows salespeople to communicate with customers and potentially change customer behaviors. New inventions are important when they have an impact on behavior change.
With this we understand that it is necessary to leave the doors open to any other instrument (innovative, original and practical) to improve the effectiveness of telemarketing activities.
For example, in call centers today, some of the representatives use instant messaging systems to chat directly with their customers in real time. Some support technicians also provide assistance to customers through chat on the company’s website.
VoIP is another new application of technology. It allows people to make phone calls via computer to any landline or cell phone around the world. VoIP allows businesses to save money by making calls over the Internet.
We can say that Telemarketing falls into the realm of retail sales technology. Saying this has two implications. One is that it requires direct communication with the customer because he or she is the basis of a sales relationship.
The second implication is the close relationship between the sales representative and the customer. Telemarketing is not a substitute for direct selling and should not be taken as such, it simply complements those functions. Telemarketing will save companies money when a salesperson can close a sale over the phone, or when customers can get tech support via instant messaging instead of having to send a technician over.
