Now I have a bit of a secret weapon for some of my high profile interviews.
There is a guy who has been on my website who has been a client of mine and has known my audios for many years and I will not mention the name because he is kind of my secret weapon. He is a PR expert and has built this PR business and has many famous clients. He came up to me and said, “Hey, would you like to interview Vic Conan?” He was instrumental in getting me the interview with Bill Bartman, Tom Hopkins, Alex Mendosian, John Carlton, Ted Nicholas, and a few other leading experts.
So look, he’s a public relations expert; your job is to get public relations for your clients and having an interview with me is good public relations for your clients. I’m doing you a favor. So any time you have a good client, they will refer you to me and it’s a no-brainer.
It is just an understanding that the client is probably paying him a monthly fee to provide public relations services and he is in business to expose them and get media time and interviews. It is understood that when you pay a PR guy, he will go out and get you interviews.
So by the time he gets the interview, no one will be able to convince anyone that I’m an expert. If I only had one interview on my website, the guy would probably still do the interview based on his PR expert’s referral.
Now anybody out there, there are a lot of PR experts and sometimes these PR experts don’t deliver. But if you approach them and position yourself as a good resource for a client or promoter who has a product or service, good media time, and good exposure, there’s no reason why the PR expert shouldn’t recommend you to their clients. customers.
So find out the big names and find out who does your PR. Ask for their PR department, send an email to their PR department and you could go straight to the boss, but paying attention to the PR department will get you to the right people.
That’s my little secret weapon and I’ve relied on it for some of the big names. I’ve never really gotten out of it and still might; I’m working and I have another high-profile media person who will secure me some high-profile interviews that excite me. All you have to do is find those PR people and have some value and give a good interview and we’ll talk about what they stand to gain. But it’s basically free advertising.
