It’s no news that Facebook is the largest social media network in the world. It has become an essential part of our lives, the way we do business, and an important means of connecting people around the world. Without a doubt, Facebook is here to stay. Now you have the option to take advantage of the opportunity.
Facebook offers to reach millions of people online and spread the word about its products and services.
I would like to take this opportunity to give you some tips on how to use Facebook to run your business effectively, especially for those who want to run a medical staffing agency.
DESTINATION
The key to posting messages and materials online is finding the right balance. If you post frequently, there is a tendency for your followers to get bored or tired and subsequently unfollow you. Whereas, if you don’t post regularly, your page won’t attract your followers and you won’t get as much value from your page as you should.
There are no predefined templates to follow when posting to Facebook. However, I suggest you post between one and three times a day. Also make sure that your contents are different for each post. For example, as far as your agency is concerned, you could feature one about recruiting, another about medical staff or something interesting, and the last one a link to an interesting website or something else entirely.
For the exact content of each post, there is no limit to what you can post. It all depends on your imagination. Here are some suggestions;
recruitment events
Job fairs and special events
Customer-Centric Job Postings
staff celebrations
staff networks
Recognition and award events
Special Announcement for Tough Jobs
There are many more, these are just a few suggestions for you to ponder.
Facebook, just like any other business venture, is primarily based on profit. However, they offer advertising rates that are some of the cheapest you will find anywhere in the online/digital marketing space by comparison. It is reaching millions of people and at the same time for a minimal cost. The coolest part is that you can target a specific market or customer niche or even the particular workforce you want to reach.
In another case, in order for Facebook to accept your push, you need to make sure that your post includes an image and does not compromise the majority of the text. From experience, I’ve come to the conclusion that the best type of posts to promote are those that link to specific job openings.
These links should include images and a call to action, such as a phone number or email address included in their text. The reason is that job postings generally don’t get as much attention as fun posts.
Facebook posts are sometimes not visible to all of your followers, even if you promote them. Tagging is a way to ensure that your followers see your post. This is done by typing the @ symbol and then the person’s name; Facebook usually shows a list of suggestions when you start typing the name. This way, the person you tagged along with a couple of their friends are guaranteed to see your post.
Take advantage of this opportunity and tag as many followers and friends as you can. However, this must be done with a level of reasoning and discrimination. It’s not an ideal scenario to tag people who have nothing to do with your post or are not in the relevant workforce (for work-related posts).
On a final note, try to encourage as many people as you can to tag any of their friends who might be interested in the job in your post (for job and recruitment related posts).
These tags are usually added in the comment section of the post.
With minimal cost and a lot of effort, you can turn your Facebook page into a mini staff network and also a great recruiting avenue that would bring maximum benefits to your business.
