Since the dawn of the Web, it has become a universal truth agreed upon by all successful internet marketers around the world, that having a great domain name is critical to your success.
A domain name is a small group of words that you will buy from a domain registration company and then redirect to the URL of your landing page or lead capture page. (URL = universal redirect link)
Because a URL is the exact online address where a website is hosted and can contain a combination of random, seemingly nonsensical words, letters, numbers, and even characters like question marks, backslashes, and periods, it’s a great Idea to have a short, specific domain name that describes your business, marketing system, product, or service.
If you are using an online marketing system where everyone receives a similar URL for their landing page, having a domain name that sets you apart from everyone else using the same system is critical to your success.
Therefore, the domain name that you buy should be short and simple and something that intrigues a person to click on it when it is displayed in an email, online advertisement or from any website where your domain is published, such as on Facebook, YouTube or Twitter.
Buy a domain
As a general rule of thumb, always buy your own name or a version of it.
If your name is John Smith, you may want to buy JohnSmith.com, JohnSmith.net, or JohnSmith.info.
If they are not available, you can use variations like WhoIsJohnSmith.com, MeetJohnSmith.com or PartnerWithJohnSmith.com
Even if you don’t use this domain right away, you will surely want your own name for any personal branding you may create in the future. You can of course use it for your landing page as well, if you want, depending on the market you’re displaying your domain for.
As a general rule of thumb, it is a great idea to use your own domain name, when marketing to your friends, fans, or followers on the Social Media Market.
People who follow you and are your friends on Facebook, Twitter, YouTube, LinkedIn, MySpace and / or any social media platform, want to meet you, so by using your name or a version of it, this will create curiosity in your friends . , fans, and followers, perhaps forcing them to click your link on your profile page.
When selecting a domain name for online advertising, it is a great idea to create what is known as “relevancy” by including in your domain name a couple or few words that appear on your landing page.
Because this is not a social media ad campaign, using your name is not the best option because most of the time the cold market doesn’t know you yet.
Therefore, it is better to go with more ‘Marketing Savvy’ words in a domain name that is short, sweet, and intriguing to your audience.
Again, curiosity is one of the biggest factors in forcing people to click on your link. Your ad might even get overlooked, but your domain name might attract all the clicks.
A great way to come up with some ideas is to first create your landing page, and then buy a domain name that matches some of the most powerful words on the page. Or, buy your domain name first and then make sure to use the words it contains on your landing page at least a few times, closer to the top of the page in a previous title or title itself, where you will call the Attention of anyone who has clicked on your domain name out of curiosity.
This will also help you get a good “Quality Score” with search engines, especially Google, if you are using Google AdWords to drive traffic to your landing page.
Also, stay away from any abbreviations or spellings that are different from normal spelling as it will confuse people.
For example, for the word “easy”, do not use “EZ”. (not that we recommend that word as part of your domain, just stay away from abbreviations)
The best domains use short words and phrases that are easy to type and remember.
A good domain name should create curiosity and intrigue people and make them want to see the information on your landing page or website.
Of course, if your ad is well-written and draws attention to being high in Google’s sponsored ad bars, your domain name is important, but what is MORE important is that the search engine, who now becomes a visitor of the website, they find what they were looking for when they click on your ad. Again, this is called “relevance.”
This also applies to domain names for social media. If one of your Facebook friends clicks on your website address that is displayed (your name.com), but you are sent to a landing page that does not reflect anything about you and does not display your name, a photo of you, a video or nothing about you. you, they most likely think they are on the wrong page and are probably not even interested.
You can buy cheap domain names at Go Daddy, if you don’t already have a domain registrar that you like. This is the one I use for all my domain registration.
When visiting this website, the first thing you will want to do is search for a domain name to see if it is available.
If so, you will see the suffixes available for the domain of your choice, i.e. .com, .net, .org, .us, .biz, .info, etc.
The .coms are usually associated with a website where you can make a purchase, that is. the word “trade”.
Networks can be used for “commerce” like a dot com, but are generally associated with a network that would represent the website.
.Info is usually associated with just that, information about someone or something
.Org is usually associated with information about an organization
And the list goes on!
Pick the one you want, however, remember that Dot com domains generally get the most response, not because you have the best domain name online, but because.com domains were first to market when the internet was still in its infancy. y If people forget that their domain is a.net or.biz or.info, they will always go to the.com version of their domain.
Keep in mind that it can take up to 24 hours for a newly registered domain name to be active, so make sure you don’t start marketing or sharing it with others until you’ve thoroughly tested it to make sure it gets forwarded to your landing page.
Now after purchasing a domain name, you will want to forward it to your website URL.
Forwarding your domain to your URL is similar to someone calling your home phone number, but it is “forwarded” to your cell phone or mobile phone.
Forwarding a domain name is the same concept: you choose where your purchased “Domain” is forwarded, in this case, to its URL.
You can even “mask” your domain name, which simply means that when a visitor comes to your site, they will not see the URL, but rather the domain name that they bought, forwarded, and now want to display in the address bar of your website. . .
So here’s how to select a high converting domain name for your URL and how to make sure your landing page and / or website gets the most traffic possible when advertising and marketing online.
Just keep in mind that your domain name marks the beginning of your marketing system or funnel, so make sure it grabs people’s attention, forces them to want to see your business, and is a functional link that will take them directly to your website.