How do you advertise on Facebook without wasting time and money?
Advertising is a book that is constantly being added. There are some techniques that have been successful for years and are adjusting to new places; Social media websites are one of them.
Facebook is a social networking website that already has millions of users and more are added every day. What a great place to advertise! Why? Besides having access to so many people, joining is free. Also, you can create a ‘fan page’ to establish yourself on this website. A fan page is not only a way to establish your business name, but it is also a great way to connect with others.
So how do you advertise on Facebook with a fan page? You get others to like your page. You can invite others or post a comment, question, image or offer that will cause them to go to your fan page and click “Like”. By clicking the “Like” option, the person indicates that they are interested in what you offer.
A fan page is just the beginning to learning how to advertise on Facebook. Once you have the page established and your profile is complete enough, start by adding images or videos (if possible) of what you are offering. Provide facts, statistics, updates, promotional information, and anything else that may be relevant to getting someone involved and taking action. By the way, you have the option to add a profile image that can be a photo of yourself or even your company logo.
What else can you do to learn how to advertise on Facebook? Post information about upcoming events that your company will be a part of in one way or another. This method of advertising is called an “event advertisement.” With these types of ads, you can invite whoever you want; This includes your friends and anyone else who might be interested.
With a little cash, you can advertise through a “sample ad.” As the name suggests, there is a sample involved. This type of ad allows you to give a free sample to anyone who requests it; anyone on Facebook anyway. It’s free and who doesn’t like to get something for free? Chances are, someone who receives a free sample is likely to post about it, which in turn is free publicity for you.
You can also share your business with a “basic lookalike ad”. This is an ad that is short and sweet; it is a sample of what you have to offer to make people “like” or to access your fan page. Did you know that when you like something, that action is automatically published on your wall? Again, it is free advertising that someone else is doing for you.
How about a ‘survey ad’? This gives your business name to Facebook users who are not current fans of your fan page. A question is asked in which an answer is selected from a drop-down list; the answer will ask the user to see statistics on the responses of everyone who has already taken the survey.
It all starts with a simple fan page and turns into big business. The answer to the question “How do you advertise on Facebook?” it’s your own unique ad campaign.
