SERP (Search Engine Results Page) ranking is the most desirable place you want to have for your website. That is the result of any query or question on Google. Higher SERP ranking will ensure more traffic to your website. This will ensure high conversion rates. Here is a promising guide to getting a better ranking.
Let’s first learn the Google SERP ranking game.
STEP -1 Attractive titles with suitable keywords
The title of your content is the first thing the user sees. It must be attractive enough, showing the ability to answer queries. And you must have keywords that can lead to relevant search results.
Google’s algorithm shows the most informative results. In their mission statement, they say it is to organize the world’s information and make it universally accessible and useful.
You need to ensure trustworthy content for viewers once they launch your site. This is based on B2B or B2C searches. The easy way to do this is by creating attractive titles. These have to serve the purpose of the search. They have to be promising enough. For example, anyone searching for ‘tricks for cash back’ will gravitate more towards a title like “10 Best Tricks for Getting Amazing Cash Back”. Instead of a simple one like “money back cheats”.
Developing new SEO strategies for your site is the next step. For that we know-
STEP-2 Understanding the Google Algorithm.
According to Moz, there are about 500-600 changes to the algorithm. Google executives like Gary Illyes and John Mueller in one way or another confirmed it. So stay updated on new algorithm changes.
It may appear that your site is banned due to low traffic. But Google doesn’t always publicly declare changes.
For example, the April 2015 Mobile-Friendly Update. Complies with favoring sites that are mobile-friendly. It may also impose sanctions on those who are not.
The Penguin update in 2012, which is designed to consider the spam search result. Most of the time it is done by buying links to boost Google rankings.
This and several other updates like Panda, Hummingbird, Google EMD, Phantom, Penguin, etc. they tell us a lot about the algorithm.
To keep track of updates, you can visit sites like Moz’s Google Algorithm Change History. Knowing this will help you develop good SEO strategies.
STEP-3 Know your current search ranking.
It is very important to know where you are currently. It is useful to assess its growth. Evaluating your SERP.COM keyword ranking will help you. This shows the number of results in monthly searches, ranking for specific search terms, cost per click for paid search, etc.
There are different analyzes that expose the reasons for the decrease in traffic. One of which is slow sites, this will decrease traffic noticeably. The delay of only 3-4 seconds tends to lose interest in the content. The best example of this is Walmart. WebPerformanceToday stated that Walmart had a sharp decline in conversions after site load times increased by 4 seconds.
To help you with ranking, periodically check your site’s status on PageSpeedInsights.
STEP-4 Maintenance of organic traffic.
Traffic is more on organic sites than on non-organic sites. Visitors trust organic sites more. Non-organic sites, such as paid search and social networks, attract fewer visitors. According to BrightEdge, there were organic sites that attracted more than 51% of B2B and B2C website visitors. And Social was only able to do a mere 5%.
Although there is no harm in advertising your site, only if there are not enough or no results for the given search. In this case, visitors tend to visit non-organic sites as well. In doing so, ROI is the main factor to consider. Also, that PPC adds up nicely to your site with good revenue.
STEP 5 Make your site mobile friendly for better SERP rankings.
If you haven’t made your website mobile friendly, then that’s the first thing you should do now. The Google algorithm favors mobile pages, as we discussed above. Mobile site optimization is a very important step.
Loading speed and a better mobile experience will boost your SERP ranking. One way to do this is to add an AMP (Accelerated Mobile Pages) stamp to your site results. This is Google’s project to ensure fast loading of mobile pages.
STEP-6 Research is the key
You have to do a lot of research for keywords. The best way to get the best SEO is by creating great content using keywords. Commercial keywords serve this purpose. You have to deliver what the visitor wants.
If a visitor wants information about the search, they must add informational keywords. But if the visitor intends to buy something, the keywords should be in accordance with it.
Research on your competitors is also an important aspect. Knowing what type of content they offer through their site will help you optimize yours.
You can add publication dates to your site content. This will help you if the visitor wants the latest content. Adding a date will bring you more traffic as the visitor can be specific about the dates. You can always update the contents for the latest date.
STEP 7 Use Rich Snippets and better permalinks
The content of a website should answer a question through a short paragraph or searchable listing. Google can automatically feature you in the SERP, which will allow you to gain more traffic.
These are mainly known as Rich Snippets. Adding informative content using appropriate keywords will help. The more traffic will lead to a higher ranking.
Permalinks are something visitors pay more attention to than you might think. If your permalinks consist only of symbols or numbers, visitors are more likely to distrust the site.
Ugly permalinks can cause traffic to drop. Permalinks should consist of keywords or search results. Often times your own title would serve your purpose well.
Altogether, if you follow these simple steps, you could achieve a higher SERP ranking. In the end, for the best assistance, hire a professional company to boost your SERP ranking. So give your website a much-needed boost with the best digital marketing company.
