Amazon is one of the most trusted online companies. As a leader in the field of Internet retailing, Amazon has the e-commerce technology and traffic to sell its products to a global marketplace. If you are a newbie to internet marketing, then quickly read the following features that Amazon offers for selling products.
To give you an idea of the site, let’s first take a look at the basic features that Amazon offers. Feel free to visit the site right now – do a search for any product and see what appears on your screen.
Features to consider:
- The results always contain a professional photo or some kind of graphic of the product.
- The price becomes visible and is combined with an offer, that is, free shipping. See how the amount saved in retail becomes visible. This is an established advertising strategy: Amazon tells people how much the product is worth and that it currently sells for less than the amount it is worth.
- Amazon mentions the number of items in stock and the estimated time it will take for the product to reach the customer. Buyers are more inclined to buy an item when they know that the quantity of the item is limited. Time expectancy is also a useful feature for most customers and sellers.
- Amazon makes use of cross-sell and upsell. This refers to a sales concept that is based on the similarity of the product or asking the customer if he would buy another product that complements the first one he bought, that is, when a customer considers a product; Amazon mentions another product that might also interest the customer.
- A ‘Look Inside’ feature is offered to customers who are purchasing books. This realistic feature allows the customer to take a closer look at the book.
- Reviews: The “Editorial Review” section describes the product in great detail. Amazon also allows customers to review a product. These reviews are usually reliable, fair, and act as testimonials about the product. All kinds of comments can be useful to the seller.
- Added Extras: Amazon includes several other types of interactive and cross-selling devices, i.e. customer discussions, a Listamania feature, wiki information, etc. All of these extras can be used to create interest around specific products or topics.
What CAN and CANNOT be sold on Amazon
Amazon allows sellers to place their products in the following categories: Books, Music, DVD, Video / VHS, Automotive, Baby, Camera and Photo, Electronics, Everything Else, Health and Personal Care, Home and Garden, Musical Instruments, Products Office, Software, Sports and Outdoors, Tools and Hardware and Video Games.
Please note that you will need to obtain prior authorization to sell in the following categories: Clothing, Beauty, Cell Phones and Accessories, Gourmet, Groceries, Jewelry and Watches, Personal Computers (in the Electronics category), Shoes and Accessories, and Toys. & Games.
The following products cannot be sold on Amazon: magazines and newspapers, adult toys, gift cards and gift certificates, weapons and ammunition, photo processing, prescription drugs, and tobacco and alcohol.
How it all works:
- Upload product inventory
- Your products are detected
- Your product is purchased
- Money in your pocket
In order for you to start selling your product on Amazon, the first thing you need to do is register. This is a simple process that requires you to complete a short online form to register as an individual seller. If you think you will need to process more than 40 orders per month, you must register as a Pro Merchant.
Amazon has made it much easier to load your product inventory. After your registration, you have three options for submitting information related to your product:
Option 1: Use the Add a Product feature in Seller Central to create one product at a time. If you are unfamiliar with Seller Central, all you need to know is that it is a web interface that is used to deal with all aspects of sales on Amazon.com. You can use this tool to add product information, make inventory updates, and later manage orders and payments through it.
option 2: Use the clerk’s desk. This is a free and easy-to-use desktop application that you can use to add products in bulk or individually to your inventory.
Option 3: If you want to send information about many products simultaneously, use the inventory files to create multiple products.
By listing your products on Amazon, you reach millions of potential customers 24/7 – Amazon’s traffic now becomes your traffic too.
Buying a product on Amazon is not only convenient, but also really simple and fast. Your product is easily purchased with a click of the mouse.
Basically, you are in charge of shipping your product to its new owner. Amazon will notify you of the purchase by email when an order has been placed. All you have to do is package and ship your product to the customer. If you prefer not to handle this section, you can opt for the Fulfillment by Amazon option.
Then Amazon makes the payment to you through a direct deposit into your bank account. You will also be notified of this deposit by email as soon as your payment has been submitted.
While we’re on the subject of money, let me give you a rundown of the fees involved in becoming a seller on Amazon …
There are 2 main ‘seller’ packages that Amazon has made available.
If you are looking to sell only a few products or expect to receive less than 40 orders per month, we recommend that you register as Individual seller. The only fee involved here is a $ 0.99 ‘per product sold’ fee; This means that you only pay $ 0.99 per product that you sell.
On the other hand, if you think you will sell much more than 40 products a month, you must register to be a Professional trader. Here you should expect to pay a standard monthly subscription fee of $ 39.99, as well as a lower referral and closing fee when your products are sold. These rates are related to your product category.
Remember, for both put options, no individual item listing fees or credit card processing fees.
If you are new to e-commerce, you may be a little concerned about the idea of conducting financial transactions over the Internet. Don’t worry though, Amazon has developed some useful features that can help you relax.
- Fraud protection
- Credit card services
- Guarantee program from A to Z
Amazon offers its sellers a world-class payment fraud protection service. They have devised a system that has personalized notifications that tell you exactly what is happening with your orders and payments at any given time.
Naturally, Amazon is licensed to conduct secure transactions with most of the major credit card providers.
This program is specially designed for customer security, but it is important to know about a program of this nature, as it has been created to establish a sense of business trust between the customer, Amazon, and you. The A to Z Guarantee Program is designed to handle situations where a customer: 1) Never receives a product or 2) Receives a product that is different from what was ordered. Initially, the customer is advised to contact you (the seller) personally if this type of product comes up. If unable to resolve the issue, the customer can submit an ‘A to Z’ claim to Amazon. Amazon then sends you an email, outlining the customer’s complaint. You are asked to respond by mailing basic order information and a summary of the fulfillment process. Amazon will then decide how the claim will be resolved; this may result in you having to reimburse the customer.
So now that you know how to get started, you need to learn a few tricks of the trade …
It’s all about SALES, so what can you do to make sure your products sell like hotcakes?
Tip 1) Keywords
The right keywords are vital for high product sales on the Internet. Keywords drive potential customers to your product, so it’s important to try adding product-specific keywords to your Amazon product description, as well as anywhere else you might be writing about your product. If you want to get really high traffic from search engines, you may need to do keyword phrase analysis for your main product. This can be done using Google’s external keyword tool or the free WordTracker tool. It is essential that you choose the right keywords, with the highest rankings.
Tip 2) Write about your products
The more online content is available about your product, the better it will be for sales. It is important that you write interesting content that appeals to your market and makes sure it contains your product keywords. The next step is to publish this information all over the web. You can make use of the ‘Listamania’ or ‘Then would you like% u2026guide’ functions provided by Amazon, but you can also blog about your product or make use of social media sites to get more product publicity, i.e. make friends. Or start a group with people on Facebook who may be interested in the type of product you are selling.
Tip 3) Online product promotion companies
Feel free to do a Google search to find a list of the top product promotion companies. There are many companies available that will aggressively market their product online, with this type of outside help; you will not have to personally take on the marketing of your product. The only downside to using these types of companies is that most of their services require you to pay a large amount of cash.