Digital Marketing

The elephant of diversity

They say that honesty is the best policy, so here I am sharing the reality of what people think when they hear the words Diversity and Inclusion. They may not say it to your face, but trust me, they are thinking about it."We don't really care about diversity and inclusion strategies, it just seems like social propaganda to help people

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Digital Marketing

SAP CRM modules

SAP CRM consists of 3 main modules. marketing - (presale) dirty service - (after sales) Marketing: the marketing module helps the marketing department with customer acquisition. This includes one or more of the following activities Campaign Management - This includes different campaigns like email, phone, and other forms of customer engagement programs. Commercial promotion management - Segmentation - Segmentation is

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Digital Marketing

Social Media Marketing Tips and Tricks for 2018

As we enter a new chapter in a new calendar year, it's time to start thinking about effective social media marketing strategies for your small business. In order for you to stay ahead of the competition, it is imperative that you adjust your marketing strategy to take advantage of prevailing trends and the ever-evolving market for various business industries. The

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Digital Marketing

7 great reasons why you should post on LinkedIn

LinkedIn Marketing for Small BusinessesLinkedIn Marketing for Small Business is becoming increasingly popular because it is a fast growing platform and the largest professional network in the world with hundreds of millions of users. Posting regular and valuable content on LinkedIn helps build trust between you and your contacts and helps you be seen as an expert in your field.

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Digital Marketing

Successful video marketing and trends of 2017

As small business owners, we all see the progress that digital marketing has made in the last decade and how effective it is in building successful businesses. But as digital marketing evolves, will it get to a point where it has nothing new to offer the small business owner and then what will we do?We believe that digital marketing will

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Digital Marketing

Global Fingerprint Scanner Market 2016-2021

Biometric technology, as we know it, is an automated method of determining a person's identity based on their behavioral or physiological traits. Among the most widely measured human characteristics are fingerprint, iris, vein, voice, hand, face, and gait. And among these most used categories, the modality that dominates the biometric market is fingerprint scanning.Due to their above-average accuracy and relatively

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Digital Marketing

What is a Divapreneur?

So what is a divapreneur anyway?My friend, Leesa Barnes has started a new network at Ryze called Divapreneurs At Work located at http://daw-network.ryze.com/ He asked us to define a divapreneur. Now that I'm the prolific article writer that I am, I couldn't answer this question without writing an article about it. Sit back and become rambling!First of all, Divapreneur is

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Digital Marketing

The Naked Crime Writer

Here's an intriguing scenario. A small independent producer approached me and told me that they had been commissioned to make a documentary for Channel 4 called 'The Everyday Life of a Crime Writer'. They want to send a film crew to my house to film me, follow me and capture on film everything I do on a daily basis. Well,

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