Today, the old advertising methods like banners, stickers, flyers, brochures, and commercials have become so commonplace that we see most people trying to avoid and ignore them just because they think that companies using these tactics are trying to force them to buy and fill their houses with useless things. Now we see that companies are going crazy to buy elevator ads. I’m sure you know what “marketing to an attentive audience” means, but most people wonder if elevator advertising can be that effective. Take a look at the most talked about advantages of elevator advertising and you can easily decide on its effectiveness.
If you are a business owner, you are always looking for the right advertising that proves to be efficient, affordable and worth investing in, resulting in the consideration of trending channels such as elevator ads.
This type of advertising is gaining popularity among small businesses. Small businesses that are involved in B2B marketing or need to appeal to a specific niche of consumers with creative concepts find this type of advertising very convenient and affordable. Installation and advertising of elevators is very common in cities and urban areas, but compliance with the Americans with Disabilities Act (ADA) has resulted in the installation of elevators in shopping centers, commercial or residential buildings in throughout the country and this has become the main cause of interest in the once unknown advertising channel.
If you haven’t yet made up your mind whether you should invest in this advertising channel or not, take a look at the following benefits of elevator ads.
Creativity
In some buildings, elevator advertisements created with high visual appeal and creativity in mind have become the most attention-grabbing advertising channels. From fully wrapping elevators to digital elevator displays, all of these mediums have become very popular among small businesses and residents.
Micro-targeting
Advertising campaigns don’t always give you the benefit of controlling your audience, but this is not the case with elevator advertising. With this channel, you can choose the audience of your choice by selecting the regions, the neighborhood, and even the types of buildings, such as commercial or residential, all by yourself. This factor of having the option to choose your own audience with your advertising budget is only available to you in this advertising medium.
affordability
The affordability of elevator ads is perhaps the most attractive feature for small businesses with smaller advertising budgets. You can surely spend hundreds of dollars on newspaper or commercial ads without even knowing whether or not your particular audience will see it, or you can put a fraction of the cost on this smaller but powerful medium and you can be sure you’re getting twice as much. triple the amount of exposure compared to costs.
maximum exposure
Have you ever seen an ad in a newspaper and wanted to see it again, but couldn’t find the wasted newspaper? That paper was your money before it went in the trash and wasted. The same is not true for elevator ads, in fact, they work for you all day and night, creating a lasting place in your prospect’s mind with each passing day.
edition
In case of errors, once published newspaper ads cannot be changed without reinvesting the same amount of money, but this is not the case with elevator ads. These can be edited or modified as many times in a day as needed. Therefore, there is no possibility of errors or incorrect messages being transmitted. You can even run different ads at different times of the day and night.
