Many businesses struggle to have enough money on hand to meet financial obligations. This is the definition of a “cash flow” problem. To address this problem, companies generally take one of two approaches:

  1. Using other people’s money (OPM), i.e. borrowing; gold
  2. “Start” the business using your own assets and financial resources.

Most business owners instinctively look to loans as the solution. This article discusses Bootstrapping as a viable alternative.

other people’s money

The use of OPM implies equity financing (selling a part of the business and, therefore, part of its autonomy) or debt financing (borrowing). This article focuses on debt financing.

“Debt” is money owed to another person or institution. If used to address a cash flow problem, it can be a drag on a company. When a business “borrows” money (that is, takes out a loan), it incurs a debt that must be repaid. The repayment includes both principal (the amount borrowed) and interest (the fee that must be paid to the party that lent the money).

Debt puts a constant demand on cash flow. That’s because you are required to repay the loan through monthly installments. Whether your business is having a good month or a bad month, you must direct the funds to the lender or face the possibility of default. If you default, the lender has the right to foreclose and take whatever assets are necessary to pay the debt in full.

OPM’s Impact on the Balance Sheet

The act of borrowing forces a double entry on a company’s balance sheet. The cash acquired under the loan becomes an Asset “Cash” on the books. However, a Compensating Liability must also appear because that money is not yours and must be returned.

This is an important distinction because one of the ratios used to assess a company’s financial health is the debt-to-equity ratio. This ratio is calculated by first taking the value of a company’s Assets and subtracting its Liabilities. The rest is the equity of the company. The Liability value is then divided by the Equity value to determine the ratio. The higher the ratio number, the greater the risk that the company will not be able to meet its loan repayment obligations.

This ratio can affect the ability to borrow more money. It can also affect the willingness of suppliers to extend payment terms to your business. A highly leveraged company can be a poor credit risk that can cause suppliers to demand cash payment for merchandise.

Starting the company

Bootstrapping doesn’t have the negative potential of borrowing. When you start up, you use the company’s existing resources to drive growth. This leverage involves understanding all the assets your company has and how to capitalize on them.

For companies with business to business (B2B) and/or business to government (B2Gvt) transactions, one of the best assets to leverage is your accounts receivable. Accounts Receivable (A/R) is the volume of money owed to you for the product delivered and/or the service provided. It is a debt that another business or government agency owes you.

Unfortunately, you can’t spend A/R. That money is not in your bank and cannot be used to meet payroll, buy equipment or pay taxes. However, you can convert that A/R to cash without pressuring your customers to change their payment terms. The solution is to factor the invoices. “Invoice factoring” is the process of selling individual outstanding invoices for cash. It is a transaction that remains exclusively on the Assets side of the ledger as it converts A/R to Cash. In an invoice factoring transaction, you are not borrowing money; you are selling an Asset. Therefore, there is no Passive entry on their books.

Under what circumstances can factoring be used?

The use of Invoice Factoring is a right granted to a company under Article 9 of the Uniform Commercial Code. A company can “assign” the right to payment to a third party, a factoring company. There are very, very few situations where your assignment right does not apply. This means that any B2B or B2Gvt company can use invoice factoring as a means of solving a cash flow problem.

Which financial institutions offer invoice factoring?

While some larger banks have departments that do true invoice factoring, most do not. One reason is that the underwriting criteria for invoice factoring generally differ from those for a traditional business loan. But because banks are regulated by the Federal Reserve, those that have invoice factoring departments will generally apply the same underwriting criteria for both loans and factoring. This means that they will take a very close look at the personal credit and business credit of those applying to a factoring facility. If those scores are not good, the application will be rejected.

Independent financial companies have greater freedom of action. Your primary consideration is the creditworthiness of your customer, the entity required to pay your bill. If your business credit rating is good, the probability of winning a factoring facility is very high. Your business credit and/or your personal credit score will have little impact on the decision to finance.

Summary

When faced with a cash flow problem, most business owners impulsively seek to borrow money. This is a viable route, but it is important to understand the potential challenges:

  • Add a Liability to your Balance
  • Affects your credit score
  • Increase your debt to equity ratio
  • Places additional monthly demand on cash flow
  • Automatically creates the possibility of default and foreclosure

Bootstrapping and the use of Invoice Factoring is a reasonable alternative. It offers a fast and efficient way for a company to use its existing resources to solve a problem. It is inexpensive and, by law, universally applicable. Used correctly, it can help a business survive in tough times and thrive when times are good.

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