In life, you often want control over how things work. Sometimes you want others to guide you along the way and tell you how things are going to be and you just go with the flow. Being a follower, rather than a leader in the case of online marketing, can sometimes work for you, while other times it can destroy your chances of success.
If you’re just starting out, listening to a marketing “guru” can help you make some crucial decisions about what steps to take to get started. One of the most recurring themes that come up is the basics with which you should start in order to progress. This basic is in reference to web hosting. The other main component that goes hand in hand with this is having your own domain as well. You can pick them up quite cheaply from many places on the web.
When you get a domain, you’re often offered a small hosting package, though this also usually comes with limited capabilities. You lose a sense of control here and are unable to take full initiative on what might be available for your website compared to having your own host where you could incorporate more code (HTML etc) which would allow you to have a larger site up and running. .
The most important thing you want to look for is what is known as cPanel. This is short for control panel and is what allows you to manipulate your site to suit your needs. Adding code, blogs, forums, shopping carts, and having access to easily upload files, images, audio, and more are just some of the key features included in a cPanel that give you a huge advantage when designing your layout.
If you just want to go for the blog format, having the fantastico software will make your life easier by being able to quickly set up your blog in a matter of minutes. Now don’t get me wrong, the blog itself will take quite a while to make it look the way you like it (which is a story for another article). This includes things like widgets, advertising/AdSense, banners, signup forms, and much more. Since blogs become more search engine friendly as they get more updated, you have a better chance of receiving generic traffic than you would with a static website that never changes.
With the changes happening in technology, it’s not enough to have a Facebook page or a Twitter account, having a website up and running that people can see is important, and again, emphasizing your ability to control it is most important. There is no better time than the present to start your own website. Everyone has the ability to have a great product in mind, or even promote a great product for someone else. The best way to be successful is to solve people’s problems and I’m sure you have it in you in one way or another to help solve something.
Now you just need to go out and start solving it while controlling it yourself!
