Traffic brokering is one of the ways you can use to make money online.. In simple terms, it means that you drive traffic from your promotional content directly to affiliate sites or to your own sites displaying affiliate vendors’ products. Here you expect the sales page to be compelling and enticing enough to convert the prospect into a buyer.
Although traffic brokering is not considered ideal Because it’s a way to generate inconsistent income, sales wise it could be very profitable. However, this method is generally considered inferior to list building, because the latter captures the contact details of the prospect and can lead to more future sales. Traffic intermediation knows no buyer, only the number of sales. No contact details are recorded, so there is no way to contact buyers and hopefully build a more profitable relationship in the future.
Here are some situations in which you can become a traffic officer:
1. You have little to no time to get to know a niche better. A few traffic generation techniques here and there, just to get a few sales with little to no effort is what you’re looking for.
2. Your potential customers may only ask in general about a product or service they want to know more about. You can then redirect these potential customers to specialized sites that offer suitable products. Here you hope potential customers will get the response they need in the form of promotional content describing the products or services that could eventually earn you a commission.
3. The niche can be new or it can be related to a new trend. You do a quick search for information and affiliate products. You can then refer people, asking questions related to these types of niches, to your site or to the affiliate provider’s site.
4. Avoid tax and legal explanations where it is best not to get involved unless you are qualified and authorized to give such advice. Examples of these niches are insurance and financial advice. In these niches, you’ll simply refer the prospect to a provider’s site to sign up and receive the advice they’re looking for. Cost per action (CPA) affiliate programs typically work this way and you then get paid for leads generated or when an action taken by the prospect occurs, depending on the provider’s terms of service.
5. The niche is very competitive and the affiliate commissions are high, like when there are giants in the niche. For example, banks, insurance companies, medical companies, etc. Competing with them is usually out of the question. Trying to establish a foothold or gain recognition in such an environment is also very difficult as it would require a lot of energy. In these cases, aim for one-time sales that could pay you off very well. You just need to have an overview of the niche and then redirect potential customers to these sites where you hope they can buy something.
6. The niche is very popular and therefore crowded with customers. This situation usually means that the chance of getting unique customers is great. Again, only send leads to affiliate vendor sites, hoping for a quick sale.
The above scenarios reveal that traffic brokering should be used as part of your arsenal of moneymaking tools, as it can be a quick route to generating additional income.
