Online marketing, known by different names, some called it internet marketing, web marketing or i-marketing, but all these terms have the same function, which is to market products or services over the internet.
When it comes to searching for products and services, the Internet becomes the number one choice for users. The Internet is rapidly changing the way people used to do things. The Internet brings the global audience closer together and introduces a new advertising medium that is quite unique compared to other advertising mediums. This naturally impacts advertisers, as they have accepted the Internet as the most powerful medium for advertising. Due to the absence of geographical barriers, the acceptance of the Internet has challenged the traditional forms of advertising. The four P’s product, price, place and promotion have long been associated with marketing, but because of the internet it has changed. Along with these four P’s, there are new three P’s that are relevant to internet marketing. These three P’s are place, process and physical evidence.
In internet marketing, the website is the place where all transactions will take place. Consider a few things about your website, such as how interactive your website is. It’s easy to use? How easy is the navigation? These things will attract and keep customers. Go into details like color schemes, button sizes, images, photos, layouts. Keep changing and improving the content as well as the design, and above mention things. The look and feel of the website should be based on corporate logos and standards. In addition, simple yet powerful navigation aids on all web pages, such as search engines, make it easy for the customer to find their way.
The process is very important for Internet marketing, as you need to know if your site has the capacity to handle a large number of customers, adequate support at all times, and a system to answer frequently asked questions. Customer support should be integrated into the website. This service must be able to answer customer questions quickly and reliably. To further improve after-sales service, customers need to be able to know the status of their order after the sale has been made.
