An executive profile is a short but detailed report that describes the particular attributes of high-powered executives. The CEO, president, vice president, chief marketing officer of a company, as well as other department heads, may be represented to the public in the form of an executive profile formed by a public relations company.
Fortune 500 companies often search far and wide for the right person to fill a high-profile position, when they have that person in their place, they want shareholders, the media, and the public to know exactly why. they have selected that person. An executive profile is the best tool for a company to achieve this goal. Having not just one qualified person, but the most qualified person firmly in place is an important thing for a large company to share with the public and, in particular, with its shareholders.
What is often included
Experience and education
The number of years spent in the trenches of a company before taking the reins and years of experience in the same or similar fields are often described in detail, as are titles, awards, and affiliations with educational institutions. .
This section details where an executive attended school to receive their bachelor’s, master’s, and all subsequent degrees and their current status with any of those institutions. Many high-powered executives like to give back to educational institutions where they started and will continue to be involved with those institutions in some way, shape, or form, either just through a financial contribution or as an interim board member. This loyalty is an important part of being an executive and is often one of the first highlights of an executive profile.
Commercial data
How an executive ended up where they are encompasses a large part of an executive profile, what they currently control, and what they have done in the past that qualifies them for their current position. This part of the executive profile lets the reader know exactly what an executive had to go through to get to where he is.
Personal achievements
Some executive profiles will include a more personal section detailing impressive personal accomplishments that don’t necessarily have much to do with your role in a particular position in the corporate world, but help add an element of character to the profile.
Roles in nonprofits, media appearances, charities, and leadership roles or community involvement can be detailed in an executive profile.
Business achievements
This may be the broadest section of the executive profile depending on the level of success the executive has achieved. Every major step forward an executive has taken can be detailed in this section; from increases in revenue, decreases in spending, new product launches, scholarship programs, charitable affiliations, and environmentally efficient advancements are all things that would likely show up on an executive profile.
The ability to improve company finances in one way or another is usually a big part of this section. Taking a company from six-figure profits to seven-figure profits, no matter how it’s done, is a huge accomplishment and often the climax of an executive profile.
Future plans
It is important that all senior executives can demonstrate success in the past as well as success in the present, but it is equally important to have a solid plan for success in the future. Impending product and service developments and future efforts to help increase the company’s future market share are often addressed, without revealing too much confidential information.
Plans for future business involvement in the community, with charities and with environmental causes could also be addressed in this area in the executive profile.
Top executives rarely reach the positions they find themselves resting on their laurels, it often takes years and years of continuing education and countless hours of hard work to be worthy and successful in one of these positions. An executive profile developed by a public relations firm shows all the details of how the most powerful and successful businessmen and women in the world got to the positions they occupy today, and gives the rest of us a little idea of what difficult it is had to strain to get there.
