The price of an Internet e-book or any eBiz product is a serious consideration. Most take a shortcut in this area and not only make a big mistake, they leave money on the table.
Is your eBook worth a dollar or a million dollars? Any item on eBiz has to be tested and I know it sounds like a lot of work, but it’s really easy.
There are three simple things you can do to easily see if you are getting a fair price for your eBiz item. After all, you know it is worth between a dollar and a million dollars. If your item is worth more than a million dollars, go directly to the marked section; Only for millionaires!
o Since you are familiar with the Internet, otherwise you would not have written or created an eBiz article, you probably have an email account with hotmail, gmail, or some other free service.
Because you have an email account, you have email contacts, and they are a free research goldmine waiting to be tapped. Send a dozen of your “friends” an email with an attachment showing a picture, graphic, or drawing of your eBiz item, along with a simple sentence similar to this;
I just completed my project and am launching this new one (eBiz product name here) and would just like to hear your feedback on the price I will charge.
The (eBiz product name here) is an article that I think will “help” (keyword) those who want to (lose, win, acquire, do more … etc) and I would like to know what they think you should charge for the article. Does the price of ($ 29.88 put your price here) seem too high, too low, or just right?
A small favor would be to tell me in a sentence or two why you think the price is too high, too low, or just right.
I really appreciate your opinion on this topic.
End with a greeting and voila.
The trick is to send each email with a different price so that you have an idea of the price range that seems to agree with your “friendly” audience.
You, of course, add a P. to your email with the question; Any ideas on what bonuses would make this a great seller?
This is quick and easy and puts you in test mode without hesitation. It’s easy to email a friend and ask for feedback, because that’s what friends are for.
o Since all internet gurus offer their emails and ask for feedback, use their experience as a panel of experts.
Pick three big names, send them the same email and ask for their opinion on the product, but send them the full product and ask for their opinion on what you think you should charge, who knows, they may want to promote it for you, but they can give you just a hint of what you need to be a super product and generate a much higher return for your efforts, plus these are the pros and they know the prices. It doesn’t hurt to ask, but it always hurts when you don’t ask.
If you receive positive feedback, please send an additional email asking if you can use your positive comment in your marketing campaign.
o Once you have an idea of what your product should be sold for, take one more test … and see, this has been easy so far, and so is this step.
The key I learned early in my marketing career from my mentors was that people are more attracted to a price reduction than to a price increase. As common sense as it may sound, most ignore the great opportunity.
Let’s use gasoline as an example, right now; If a station lowered the price of gas to $ 1.99 a gallon, there would be lines of drivers eager to pay. However, at one point, gasoline at $ 1.99 a gallon was outrageous. Everything is relative.
Start your eBiz product at a higher price level, because you can always lower the price and add a bonus to it.
Here are a couple of examples;
Only $ 97.
Only $ 97 and if you buy now, you will also receive …
You get both items for the price of just $ 97.
This new, expanded, and easier-to-follow guide is available through this limited offer for just $ 88. (Just think, read, and research how many times they pulled the old Tide detergent off the shelf and replaced it with a new one.)
You can repackage, review, pack and rework any product … and all the big companies and professionals do.
