CALL ATTENTION WITH IMAGES
Most fashion websites rely on the power of images to draw attention and let the product speak for itself. The use of photographs is imperative, large images and videos are very popular. In most cases, the home page consists of a large background photo and a navigation menu. The rest of the content is placed in the background so that it does not compete with the displayed product.
Black and white is a common color scheme on fashion websites, especially those that are supposed to convey an image of elegance and class, while young and fun brands use a lot of color.
The main goal of a fashion website is to keep visitors on the site long enough for them to see the latest collection of products. Some fashion websites have interactive elements and try to transform visits into a sensory experience for the viewer.
STUNNING COLOR SCHEMES
As we know, colors are crucial in fashion design. The same can be said about website design for the fashion industry.
Whether it’s a whole range of colors or just a couple of shades of green and blue, the schemes seem to be put together with great care, just to keep users looking… and that’s the ultimate goal of these websites.
FLUID DESIGN
The entire experience of browsing fashion websites can be boiled down to these words: a constant flow. These websites are supposed to be endless scrolling, keeping the user engaged in a story or world tour of the latest collections.
Again, the ultimate goal of fashion websites is to keep you engaged and interested. So you scroll and look and browse and choose, and even if you don’t buy anything, the whole experience is sure to make you remember the brand. It doesn’t have to be very intuitive, sometimes users can find themselves lost in a place where no logical navigation could have taken them, but that’s how it’s supposed to be! Printing is everything, not website functionality.
VIDEOS AND PRODUCTS
Fashion brands often want to present products in a way that no one else would: they need to stand out. Either it’s a quirky fashion show, a stunning shoot with wild animals or, in this case, a video packed with products that customers will be able to admire during what they were created to do: walk.
The Geox Amphibiox website showcases an efficient combination of website video and a product catalogue, as well as an example of viral marketing.
