Owning your own business, whether local or online, requires you to remain competitive and stay ahead of your rival companies. One of the key components of marketing and getting exposure is through branding. This requires the use of your company logo in as many places as you can get it. The more consumers see your logo, the more they begin to relate it to your business and remember it the next time they need your services. Here are the top six places to use your company logo for optimal business branding.
Social media
Social media is an essential part of your business branding, and your business logo should be used on each and every social media website that you belong to. Make your company logo your profile picture and post it anywhere else that is suitable. Anyone who follows you on Twitter, Facebook and other social networks will see the logo and start to remember it.
Website banner
One of the first places you will put your business logo is on your website banner. Don’t underestimate the power of a proper trademark by including your logo directly on your website banner. The banner is the best place for it because it is seen on all web pages.
Communications
All online and print communications must be branded with your company. This includes all digital and print newsletters, direct mail, brochures, email signatures, postcards, fax covers, and any other documents you send. Even a small logo in the top corner of a newsletter is effective.
Product packaging
If your business ships items, put your logo on the product packaging. You have several items this can be done on including address label, gift box, discount coupons included in shipping, and printed invoice. Also, don’t forget to put a sticker with your logo on the package. Not only does the customer see this, but so does every hand that is passed at the post office and on the road.
QR Codes
A QR code, which stands for “Quick Response Code”, is a square scan code that is made up of pixels. This type of code can be scanned using a barcode scanner on a smartphone or mobile device. After scanning the code, the person can see the data that they programmed into the code and be redirected to a website of their choice. You can design your code to include a small area with your company logo that does not detract from the scannability.
Favicon
The last place to put your company logo for branding purposes is on your favicon. As you may already know, the favicon is the little icon next to its URL in the browser. It is very useful to develop the brand and show that you are a professional. It’s easy to generate a favicon with your company logo.
By placing your logo in these six places, you gain exposure and increase your business branding opportunities. In no time, you’ll start to notice the difference you’ve made in your marketing efforts.
