If you want people to visit you in a new house, wouldn’t you notify them that you’ve moved and give them your new address? Why would it be any different with your online business? We could all figure out what to do if we were in a physical location, but for some reason, when it comes to the internet, common sense takes a backseat and people rely on the belief that there is a mechanism on the web. that takes care of all that. I hate to break it to you, but you are that mechanism.
So, because I have heard this story over and over again, I thought it was time to create a concept that everyone could follow and give them hope for a positive future on the web.
When you finally come online, automatically assume that there isn’t a single human being on earth who knows you’re there. Let me clear that up; Other than the relatives or friends you enthusiastically emailed your web address to, no one knows or cares that you’re there. Face that as the absolute reality. Now that you have a website with what you think are some great and interesting offers, and you’ve done your job to make sure that the built-in search engine optimization explains everything clearly and creatively, and that your cool and catchy taglines that you want to associate with your business are really cool and catchy, what else can you do? You think you’ve done an extremely good job up to this point, but have you thought about what you’re going to do to advertise yourself? Have you thought about how you are going to let people know who you are and where you are? Have you thought about rankings, social media, links, engagement with potential customers? Anything like that? Of course you have; but you have no idea where to start. It’s not just you, it’s almost everyone.
If you had a store in the mall or were on a street, you would be setting up an advertising budget. So why should it be any different now that your business is online? Consider yourself lucky. You don’t have to think about what it would cost to produce and run post ads or create an outreach campaign or even plan a direct mail effort. Those numbers can run into lots, lots of dollars measured in the hundreds of thousands. You’re certainly not burdened with high rent, staffing, utilities, signage, and the long list of necessary costs that contribute to the day-to-day functions of a physical entity. All you have to worry about is how to get people to visit your site. That is. Because if you’re confident in your site’s sellability, you may be looking for a winner.
That is what this article is about; introducing you to the ability of a new Due Diligence concept as a solid way to get you to the top of any search in your business category while also giving you hope to improve even that in the future. And even better, the ability to do it all on your own. Most people wouldn’t know where to start. However, I realize that this is a long article, and that is because I have a lot to say on the subject. steam, then you should definitely spend at least that much time getting your website up and running, and also a few minutes now to read what I have to say on the subject.
There aren’t two entities on the internet, whether they’re information blogs or tech sites looking for your money, that will give you explanations you can act on or even fully understand when you do a search asking how you can get your site to rank high on a search. In most cases, you can’t get even an iota of information that allows you to do something yourself. Even if you read it on a seemingly unbiased blog, their links to what they recommend you use for help is often an affiliation with some expensive software. They use so many acronyms and technical talk that you would spend a good deal of your time checking what they mean.
Do you have any idea what a SERP is? Why, when there was only one SEO, now there are two? SEO Onsite and SEO Offsite. Or is it On-Page or Off-Page? Even the “experts” can’t agree on the terminology. Once I give you the answers to these questions and tell you how some of these people charge you, you’ll have a better idea of why I felt the need to write this article and the need to develop a concept based on experience. SERP by the way, stands for search engine results pages; sounds very impressive doesn’t it? That is the page you see after applying a search. Can you believe it? SEO or search engine optimization now, as I mentioned, is divided into two parts, but what is really eye-opening is what they both mean. On-site SEO is what simple old SEO has always meant, making your website search engine friendly through understandable content and structure. But now there’s off-site SEO, developed because I suspect on-site SEO didn’t seem to work on its own. This refers to link building, social media engagement, and reputation management. So forget about sites with charges that “start” at $199 per month, or software “reduced” to $60 per month if you take the annual plan; all of that is crazy, unnecessary and certainly out of the question. Here’s what I have to say about it, and here’s what I’ve experienced will work if you follow the steps I’ve outlined here.
In a nutshell, the concept of due diligence is a series of agendas. You make one that leads to another that you seamlessly add in concert. Pretty soon you’ll be performing routine tasks that support each other in perfect harmony, each playing a vital role in getting the exposure you need and the results you want.
On that basis, you’ll want to make Craigslist the first of your agendas. It is a place to advertise for free (in most categories) to the whole world. It’s a very long story about how Craigslist can give you an unusual advantage on the internet beyond advertising by being the biggest contributor to your ranking in a search result. If you want to learn more about my reasoning behind this, please read a previous Ezine article I wrote titled Why It’s Important To Advertise Your Website On Craigslist. It will probably tell you faster why this agenda is so important to my concept. You should never stop advertising on Craigslist for all the reasons illustrated in that article.
Once you have Craigslist running smoothly, it’s time to introduce Facebook. There are so many members on Facebook on both desktop and mobile that if they all came together in one country, it would be at least the third largest in world population. So given the unscientific claim that everyone everyone knows is on Facebook, it doesn’t take a marketing genius to assume that you’ll find tons of customers for your business among them. They are the most important to your overall effort at the beginning and their variety of Facebook ad structures could prove to be the most beneficial. Plus, if you take the time to look at the reasons behind the existence of Tumblr, Instagram, Twitter, Pinterest, LinkedIn, YouTube, and literally hundreds more, you’ll find that you can target just about any demographic around the world with posts and a variety of proprietary ad structures that offer to give you hundreds of places to target customers around the world. These are secondary benefits that you can integrate into your schedule, but certainly Facebook is the second most important and should continue to work together with Craigslist.
More things to fit into your schedule while you focus on Craigslist and Facebook would also be free public relations organizations and article syndication sites like EzineArticles. He has the opportunity to professionally announce his latest updates to the world, at the same time he becomes an ezine authority, providing a source where others can seek the guidance he freely provides. So far the main focus is Craigslist and Facebook, and you can work to occasionally add other social networking sites, PR sites, and magazine writing when you have time. And because they are all major entities that come with their own recognitions and web rankings, they are a great help to you overall.
So while Craigslist and Facebook are mainstays of the due diligence concept, there is one more equally important agenda; creativity. This is what contributed to the success of your site’s graphics and copywriting. And this is what will be the driving force behind your Craigslist and Facebook ads. Creativity will also manifest itself in all your innovative thinking in relation to creating new labels within your category that identify and differentiate you from the rest of the competition.
The competition is going to copy what you do if your searches are successful, so it’s important to reconfigure from time to time what you’re doing and stay ahead of the results. Create new companion tags, new companion ideas, and new companion ads that expand on your initial concept and consistently stay ahead of the game. I say “add on” because you never want to give up the successful things that got you to where you are now. While there’s a theory that integrating keywords and phrases into your category that have been widely published as the most popular, working with new words associated only with you will do you a lot of good in the long run. Also remember that using the features of Craigslist and Facebook to the fullest takes time and understanding. On Facebook, you’ll need to create a page identity that parallels your website and you’ll also need to link to your website. Good writing and graphic arts skills will come in handy for Craigslist ads and posts you post on Facebook. All of that is based on your level of creativity, so seek help if you really need it. But here is the part that makes due diligence different and so interesting. Even if you paid someone for help, you would still be educated enough to continue on your own.
The Due Diligence concept is CFC; Craigslist-Facebook-Creativity. That’s basically what you should have in mind as a motivation that will rank you high in a search, create the words and phrases that resonate with you, and make visitors want to be where you are. Everything I have told you does not happen overnight, but it will definitely happen if you stay the course. Good luck.
