Research is important whenever you plan to invest in your events. Mainly for corporate event planning, as an event planner you need to know what products and services you would like to promote to your client through your events.
So before you even start planning your corporate event, find out the answers to the following questions:
- How does the client company promote its product?
- How does the company want to improve its brand image?
- What is the market value of the company and its products?
- Who buys your product?
- What are the selling points of your products?
- How are they ahead of behind their competitors?
These questions may not be directly related to planning your event for the corporate client, but the answers to these questions will help you tremendously. When and how?
Well, all event planners know that just planning a great event is not enough until you ensure good marketing and promotion for the event. These answers will help you immensely when you start promoting your event.
When using online marketing tools like email marketing, Facebook and Twitter, your online event website, word of mouth, etc., start analyzing your research results by following the SWOT analysis method.
yes for strengths, W for weaknesses, EITHER for opportunities and T means threats. Now categorically organize your findings under appropriate headings: Strengths, Weaknesses, Opportunities, and Threats.
By following this method, you can find out what aspects of your client and your product can be promoted to have a favorable impact on your potential attendees.
The same analysis can be followed to find out which areas you need to focus on the most when planning an event.
Gather brownies on the strengths of your event management organization:
Examples:
- You have an experienced team with a high level of motivation.
- Use an online event management solution
- Streamline your administrative workload
- You have effective event promotion tools.
Areas of weaknesses you need to overcome or manage:
Examples:
- Lack of funds
- Inexperienced events team.
- Lack of media and corporate contacts, etc.
- manual data entry
Factors that allow more Opportunities:
Examples:
- less competition
- Support from local authorities,
- modern infrastructure
Mark your threats in red:
Examples:
- strong competition
- bad weather
- retroactive infrastructure
After the SWOT analysis, all the highly practical information you needed to know before planning an event will be right in front of you. Now, with the results of your analysis, you develop a strategy to maximize insight into your strengths and opportunities. And on the other hand you make sure to reduce the negative impact of weaknesses and threats. When you have enough time, take a step forward and find a way to overcome your weaknesses. Get started with cloud-based event management solutions, which are an incredible way to streamline your administrative workload, ensure attendee satisfaction and the success of all your events.
