With the increasing consumption of mobile phones, tablets and smartphones, marketers have discovered a new avenue for their promotional schemes. Mobile marketing is an effective and efficient way to get the message across. According to statistics from email service provider Litmus, around 44% of people use non-desktop devices to access email and the percentage is expected to increase in the coming years.
Emails these days are widely used for business and personal use. Regardless of the sender’s intent, an email should be platform-independent, since you can’t be sure on which device your email will be read. Therefore, an email should be written in such a way that the reader can comfortably read it on their mobile phone. Here are some tips to keep in mind to make your emails mobile-friendly.
1. Reduce content and keep it simple
The first and most important rule is to keep your email concise and to the point. People these days check email on the go and can get caught up in various situations. If the content of the email is long, it may not be fully read. Second, the email subject line must be attractive to entice the reader to open your email.
2. Avoid using multi-column templates
The email design should be simple and based on a single column template rather than spanning multiple columns. This makes reading quick and saves the recipient the hassle of scrolling and zooming from the inside out. The advantage of the single column template is that it makes email navigation fast and keeps the reader engaged.
3. Make the call to action loud and clear
The first and most important rule is to keep your email concise. Therefore, you cannot overload too much information in a single email. You have to make use of links and buttons to direct the readers to another web page.
You have to keep the call to action loud and clear. What do you want your reader to do? If you want them to click a specific link or button, tell them so. inform them If your email is about a special offer, which involves the purchase of a product, inform the reader about it. Make sure there is only one call to action in an email, not two. Avoid stacking links or buttons at the bottom of the email. Limit the number to one or two and make sure the call to action is prominent and easy to click.
4. Keep the font size large
The experience of reading email on a desktop computer is completely different from that of a mobile phone. Keep the font size such that it is optimal for both platforms. However, the font size for the body should be 11 points and for the header 22 points. Also, the font color should be a darker shade with a lighter background.
5. Insert image
Insert an image into an email if necessary instead of having it as an attachment. Opening an attachment on mobiles takes a lot longer depending on the speed of the internet. However, check the design of an email layout before sending it to the reader.
The format and placement of the image should be such that it does not override the content of the email. The company logo can also be used in an email as it will reinforce the brand name. Again, your placement should be prominent and shouldn’t spoil the simplicity of an email.
By following these simple guidelines and tips, you’ll be able to compose a mobile-friendly email while using your laptop. It just requires a bit of thought process and design focus. By keeping it simple, you will be able to achieve your purpose.
Once you’ve incorporated the tips above, you won’t have to worry about how your email will read. Will it be a matter of confusion or disappointment?
