In paid search marketing, negative keywords are an issue that many advertisers overlook because they now understand how it all works. You are about to see the benefits of using them in your paid search campaigns.
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You’ll be able to weed out tire kickers and people who probably aren’t interested in spending a dime with you. Since you’re paying for clicks, with fewer of those people clicking your ad, you’ll save money.
Precise targeting
Some similar keywords may refer to different product categories and you want to use negative keywords to filter out different business or product categories so you can have a more precise way of targeting your audience. This will increase your click through rates and your conversion rates as well.
Search query reports
Look inside your AdWords interface, you can find search query reports, you can choose your level of detail, you can even choose to have it sent to you automatically at a time of your choosing.
When you run these reports, you may find some keywords that cause your ads to show, but have nothing to do with your product or service. Maybe you’re a wedding jazz band and you’re not selling jewelry, so you may have jewelry keywords as your negative keywords.
Bad converting keywords
If you go through your campaigns, you will surely find some low converting keywords, those keywords that make you lose money. Most people will delete them, however few people will add them to their negative keyword list. Do that and you’ll save a lot of money.
