5 high-impact tips to create a unique brand identity
When thinking about your product or service, what comes to mind? What do people imagine? What characteristics do you give to what you offer? And does it stand out from its competitors?
When building a memorable business brand, these are important questions to consider; Otherwise, you risk losing valuable business because your brand isn’t differentiated enough from others looking for the same target audience as you.
Your brand must invoke an identity, an emotion, characteristics and something that makes you be you. This is where that differentiation comes into play: harnessing and conveying your uniqueness.
Through brand marketing, we connect consumer experiences and insights with your unique offerings. Your brand then stands out in their mind as they develop a connection to it and ultimately makes it much easier to convert them into loyal customers.
Many brands offer similar things and therefore can get confused in their marketing, which translates to a muted brand in this ever-growing sea of commodity products and services.
Never compare yourself to the competition, but strive to be so unique that there is no comparison.
This quote is so true because who you are can take you far! That is, how you choose to define yourself, your brand identity, and the entire brand that stands behind it will determine your success.
This is where some work and investment come into play because you want to get it right the first time.
To ensure your best ROI (return on investment) to be the most cost effective and budget efficient, consult a brand expert early on to fully develop your unique brand identity and strategy.
Unfortunately, many small businesses or entrepreneurs just starting out try to go the more profitable route of trying to do it themselves or paying a friend who “knows computers”, but often their efforts fall short and end up costing them more time and money. in the long run.
Not to mention lost sales due to your brand not resonating with your ideal target audience.
By working with a brand expert, you’ll have a clear idea of what makes your brand stand out in order to attract the right people who are happy to pay for your products or services.
You will also learn how to apply your custom brand strategy for all your business marketing needs including your unique brand concepts, guidelines, logo, website, marketing materials, social media, and print materials.
READ: Why cheap websites are more expensive than you think
During one of my regular excursions on Facebook, I came across a post where someone argued for proper investment in a website and listed all the reasons for doing so.
Heck, I could have written that post myself!
And as usual, then came a lot of answers saying more or less the same thing: “But what if I don’t have money?”
Read on to find out why your website may be underperforming.
Read more on our website.
A brand with individuality has a unique competitive advantage.
Think about your current favorite products or services. Why are they your favourites? What makes them different? Does anything stand out?
For example, when we think of our favorite Boutique Inn or gym, it can be its logo, the range of services, the quality of the product, the customer service, the people or the feeling you get when you go there.
These things alone are important, but together they make your product or service unique!
Standing out can sometimes be considered a negative, but on branding it’s the biggest compliment.
Embracing what makes you different is what makes you stand out. When you’re authentic, you’ll exude a vibe that will attract your tribe of followers and drive you to be the best.
To stand out in today’s marketplace, try these 5 tips:
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Be authentic
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Try not to compete with other similar brands, but instead focus on you and your product or service.
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Before developing a logo and website, be sure to fully evaluate your product or service and identify all the things that make your business unique so that your brand can stand out from your ideal target audience. It has to resonate with them!
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Integrate what makes you different into your brand, marketing, website, social media, and physical space or product design.
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thrive in your environment
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A vibe is a feeling that expresses your uniqueness. It is the voice of your brand. By capturing that vibe and incorporating your brand’s unique voice into all of your marketing materials, you’ll create undeniable synergy.
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Keep your vibe in everything you do, right down to your social media posts, and continually check to make sure what you’re conveying is the vibe your customer is experiencing.
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Don’t compromise your vibe for current trends; always make sure to stay true to your brand identity.
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Connect with your target audience
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Now more than ever it is important to not only provide a product or service, but also to create a community around it. This community of your ideal target audience and potential customers will become your tribe of loyal fans.
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Just like the Survivor TV show, you can be “eliminated” by your tribe, so it’s important to nurture those relationships and connect with your community in an authentic way.
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Social media presents an opportunity to grow your tribe and future loyal customers by interacting with them in new ways. On these platforms you can create groups, pages, stories, share photos and videos so that they know more about you while you also learn more about them. This information, connection and commitment is invaluable.
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Strive to be the best
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Of course, you want to be the best product or service available, but beyond that, ask yourself how you can be better. Thinking about how you can create a memorable brand experience can often help you take it to the next level.
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Provide the highest quality of service, product, support and customer service possible. It’s amazing how many brands fall short in these vital areas and lose a lot of business as a result. This is your chance to shine above them and win over these new customers!
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Going the extra mile will automatically make you stand out. Your loyal customers will not only keep buying from you, but they will also recommend you to others.
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be nice
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Put yourself in the shoes of your customers to serve them better. Unlike sympathy, which is feeling compassion, empathy means imagining yourself in someone else’s situation. The more your prospects realize that you “get” them and understand what they are going through, the more they will trust you to do business.
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Tap into your ideal customer’s emotional triggers. What emotions drive the behavior of your customers?
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Listen to your customers. A 2018 study by M&C Saatchi reveals how 18% of consumers stopped using a brand due to a broken promise. Are you delivering the quality and service your customers deserve?
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Remember and respect differences. People of different geographic locations, generations, and genders are not necessarily going to want the same thing from you. By developing unique marketing personas, you’ll have a much better idea of how to approach and engage your audience by offering them relevant services and content that they’ll appreciate receiving from you.
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While there are many other ways to stand out, these branding strategies will have the biggest impact.
Together with an expert, create a foundation by clearly differentiating your brand and building a memorable brand identity that you can apply to everything you do.
Your uniqueness is something you should take advantage of and incorporate throughout your brand to capture your current and potential customers.
By being authentic, creating a vibe, connecting with your tribe, and striving to be the best, you will undoubtedly stand out in the sea of mediocrity.
We are a full service branding, marketing and web development agency that can create your unique brand identity and increase your brand presence to make it so compelling that your channel is packed so you can earn more money than you can spend. Contact us for a free consultation.
For the success of your business,
Suzanne
