Infomercials are longer, more informative commercials and are similar to a program that is intended to sway people to a particular point of view or ask them to take a certain action (such as buying a product).
What is an infomercial?
The word infomercial comes from the two words “information” and “commercial” and is typically a longer commercial made to be more like a talk show, but requires a specific, measurable response and persuades people to take a certain action or change your point of view. of view to follow the advertiser. Infomercials can be as long as a TV show (about half an hour).
The history of infomercials
Infomercials are really as old as the television industry itself, since the first shows were primarily marketing efforts. However, limits were eventually placed on this type of advertising, so the infomercial emerged around the 1970s and gained even more popularity after 1984.
Infomercial Features
An infomercial may try to take on the look and feel of a talk show or TV show, but is also easily recognizable by the loud tones (“If you call within the next few hours, you’ll get that too,” “but wait!” etc. .) and usually uses scientific characters who try to prove that the product is the best or celebrities who will convince people that they need this product.
The Advantages and Disadvantages of Infomercials
Infomercials are attention grabbers and can be used to convey more information about your product than you normally could in a short ad. The downside is that this advertising medium is often criticized and people may not believe the infomercial because of what previous infomercials have featured.
The infomercial is a longer advertisement, usually in the form of a television show, like a talk show, but that persuades people to take a certain specific and measurable action that benefits the advertiser. It also includes strong tone lines and uses celebrities and scientific characters to try to create a stronger advertising message.
