If you promote affiliate products, this means that you promote someone else’s products and they give you a commission for each sale. There are many rules and regulations that you need to follow in order to practice affiliate marketing properly. The truth is that the more transparent you are, the better.
One thing to remember is that being transparent in business is beneficial to everyone. Letting people know that your link to that helpful product is an affiliate product promotes trust. Giving the link without saying it may not seem like a problem, but some people get upset about it and feel like they were lied to. By law, you are required to:
Provide contact information
You can’t hide behind your computer and not be who you really are in today’s online world, and you shouldn’t want to. You are there to serve your audience and customers and they need to get in touch with you. Provide easy-to-find contact information in as many ways as you can afford.
Provide disclosure on the page
Every visitor who lands on your page should have the opportunity to read that you make money through affiliate links and product promotion. That means that on any page that sells a product, you must include the disclosure. You can find a plugin to help with this, or use a shortcode if you use WordPress.
a policy page
Create an entire page dedicated to explaining all of your policies so that any website visitor can view that page to find out the nature of your business. You need to address all the associations, how things are met, communication, etc. For example, your customers need to know that if they buy something through a link, they should find customer service for that product where they bought it, but that you still want to know if they have any more problems.
Other useful information
The fact is that any data you can provide makes it more transparent. It also makes your audience’s experience feel safer and makes them feel more comfortable. For example, include testimonials, recommendations, short reports, etc., about the products you are recommending. Anything you think will help build trust and make you more transparent to your audience, you should do.
But, even if it weren’t a matter of law, transparency really does create that knowing, liking, and trust factor that everyone wants so badly. When you tell people you’re making money promoting something, you don’t take away from the fact that you’re selling something that solves their problem.
