So you have a traditional radio ad, internet radio station, show or podcast, and now you need to know how to make newcomers loyal listeners. This article outlines the most essential steps to getting your brand’s listeners to tune in regularly.
Meet your ideal listener
Inventing show concepts is an art form. Beyond that, knowing exactly who would tune in to your concept is a must. You’ll want to explore which listeners are likely to tune in each week and also which companies and brands would want to target them if you’re considering getting sponsors. The basic demographics to consider are geographic areas likely to tune in, race, music preference, gender, and age. Once you have profiled your ideal listener in these more general areas, you can consider their interests and lifestyle further. Google photos of what your ideal listener would look like and post them around your station or in your home, where you’re likely to see them before you go broadcast. Over time, you can use real footage from real listeners of your show!
Reply to “Mail” and associate with your favorites
Crafting a show that your audience loves will require some audience participation, and you need to listen to their feedback. Positive and negative comments, emails, reviews or postal mail should be answered regularly. As it grows in popularity, you may not be able to access all of them. Just let your listeners know that you take the time to read them. Satisfy listeners by trying to associate yourself with their favorite role models, companies and brands, whether it’s in the form of an interview, commercials, offers or events.
Promote a sense of community
The company Emodus Research made a commitment in 2013 to better understand the bond between NPR and its listeners. According to the study, listeners who are more emotionally connected to a station have a stronger bond than with traditional local stations, prompting them to donate at a rate of 4 times more than satisfied listeners. This is the difference between satisfied listeners and brand loyal listeners.
You can achieve these results by first completing the two suggestions above and continuing to make the station interactive for listeners in innovative ways that others may or may not be doing.
Give them more ways to devour your content
Media.info director and radio futurologist James Cridland says: “Don’t waste time on which platform is the future, because the answer is: all of them. The future of radio is a multi-platform future. The right platform, for the right person, right now.” Blogs, videos, individual Facebook and forum user accounts, articles, newsletters, and email campaigns are all ways for your fans to stay connected on a more personal and regular basis, further strengthening their level of loyalty to the organization. Mark.
Promote your show!
Many radio personalities think that sitting down on a show is enough to attract listeners and the truth is that it is not and it is much less fun. Go out and meet people at events! Donate airtime for you and your listeners to believe! Brag about your achievements and the happiest and most fulfilling moments on air on your social media accounts! Promote your show however you want, but promote your show/station.
