Social media has become a big part of people’s lives in the last 5 years with Facebook and Twitter at the forefront. People now use social networking sites to communicate, discover and receive their news. If your business is not using social media sites like Twitter and Facebook, then you are losing hundreds, if not thousands, of potential customers.
One of the best forms of advertising is word of mouth, Twitter and Facebook use this. How do you choose where to take your business, by price, location or perhaps by recommendations? Many of us will follow the recommendations of our friends and family, the people we trust. If your friend or family member has had a good customer experience with a company, they are likely to mention it to their friends and family, and considering that many people communicate online and through social media that they cannot afford not to participate. Twitter or Facebook.
Therefore, through word of mouth on social media sites, you can quickly build a list of happy customers. Let me give you an example of what I mean, if I want to eat at a new restaurant, I will search for reviews online, as many people would Google the restaurant, if the reviews are mostly positive, that’s great, but what? I’m really looking for a Twitter or Facebook page, it means that customers enjoyed the restaurant so much that they took the time to go to Twitter or Facebook and follow or like them.
Having a Facebook or Twitter account also means that you can keep in constant communication with all your customers, both current and potential, you can send messages and emails with all your latest offers and promotions completely free. This form of advertising is great because you are targeting a specific demographic, if you send out brochures or place an ad in your local newspaper, all you are doing is “spread advertising” (random advertising), which means you are advertising to everyone. demographics, but through social media you can advertise to people you know are interested in your business because they’ve visited you before.
People have hundreds of friends online, so when they like or follow your business, some of their friends will be notified, so from that person you can grab several of their friends online, and all this for do absolutely nothing, that is power. Internet never sleeps, so your business will advertise 24 hours a day, 7 days a week.
