Many businessmen and entrepreneurs reserve several different domain names and domain name variants when starting a new business or launching a new project. Most of the names are not renewed and are sold on the open market later. Any name that is selected for the company’s online presence is compatible with a website. This article discusses whether it is worth reserving multiple domain name variants and whether there is any use for so many names.

Registration and Renewal Cost

Initial registration is only one small aspect of securing the domain name of your choice. After that, the main headache you have to deal with is renewing the names on time and making sure they are used and not inactive. If the renewal of a name is lost, it can be made available to others and the entire exercise of preferential registration is dissolved. Some registries allow you to reserve domain names for up to 10 years in a row, while others insist on a maximum period of 2 years. There are many cases where domain names that were reserved for 10 years expire after their 10th year expiration, due to the domain owner forgetting to register the domain name or losing control of the email address. that he used 10 years ago. In other cases, the domain was registered in the name of an ex-member or ex-employee and, from then on, no one in the company bothered to take control. These are some of the disadvantages of blocking many names and not being able to manage them.

new domains

With the arrival of hundreds of new top-level domain extensions, reserving multiple names has become more difficult and also more expensive. While early online entrepreneurs had to worry about only a few variants like .org, .net, .biz, today it is virtually impossible and terribly expensive to reserve all variants and keep renewing them. Even if it takes an average of $10 per domain name per year, if an organization reserves 100 tlds, they will end up spending $1000 and getting virtually nothing for their money. On top of this, many countries offer multiple variations of domain names, which can double or triple the number of registrations.

Brand Monitoring

There are numerous online services that monitor your brand names and trademarks and continually search for domain name reservations that may infringe your trademark rights. This means they will flag similar or confusingly misleading names that may lead people to believe that you are the offender. But these services are expensive, and all they can do is alert you to the breach. Thereafter, you must fight a legal battle to assert your rights. Assuming you win, the question becomes whether it’s worth the effort you’ve put into defending your brand.


In many cyber squatting cases, even if you file a case in a court of law and win your case, it can be very difficult for you to enforce the court order, due to the international nature of the offense and the registration of computer names. domain. In some countries it becomes very difficult to defend your trademarks and bring cases for damages or gains and therefore may not be worth the effort.

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