With the help of AI, i.e. artificial intelligence, the e-commerce industry can improve the customer experience with personalization, targeting potential customers to increase sales, and recommending products to them based on their buying and browsing behavior.
According to an article published by Business Insider, 85% of all customer interactions will be handled without human assistance by 2020. With this growing trend in mind, many e-commerce companies have begun using different forms of AI technology to better understand their customers, provide them with the best user experience, and drive more sales and revenue.
In this article, we will discuss how artificial intelligence is revolutionizing the ecommerce industry:
1. A customer-centric approach
It often happens that customers, after browsing the eCommerce website for a while, give up their search and leave the website. This usually happens when customers cannot find enough relevant product results. In such scenarios, AI can help a business with a smart solution.
By narrowing, conceptualizing, and ultimately improving search results for online shoppers, AI can help e-commerce combat the problem. Using machine learning, a subfield of AI, websites and apps can include visual search elements that see the world as customers see it. You can help the business design and develop a customer-centric experience through the use of advanced image and video recognition technologies.
In this way, eCommerce businesses can ensure good customer retention rates.
2. Experiences with chatbots
Have you ever experienced a company’s customer support services? How do you feel when your call is on hold and you have to wait countless minutes before connecting with the human agent? Annoying right? You can then try contacting the company via unlimited emails in the hope of a reversal, which usually takes a minimum of 48 hours. Such criticisms result in a bad user experience. Because of this, human-powered live chat and artificial chatbots are gaining momentum to improve customer service.
Chatbots are a computer program created to carry out conversations through auditory or textual methods to automate communication and create personalized experiences for customers.
With the help of chatbots, businesses can provide customers with literally 24/7 customer support along with personalized recommendations.
3. Identify the target audience
AI also facilitates the lead generation capabilities of eCommerce businesses. Artificial intelligence solutions for marketing, sales and CRM can help the company in predictive marketing. AI helps marketers meet customer demands by providing real-time services and solutions on inquiries. With AI, a business also gains forecasting capabilities by calculating customers’ probability of purchase.
4. Conversational Platforms
AI provides conversational platforms like the Amazon Echo or Google Home that allow shoppers to perform a task. With the help of artificial intelligence technologies such as natural language understanding, shoppers can talk to a robotic machine to receive answers to item inquiries.
5. The experience of virtual mirrors
It is a designed entity that resides in software that interfaces with the connection to communicate with a human humanely. With the help of Artificial Intelligence, shoppers can virtually “try on” clothes to get an idea of what the clothes would look like in various colors. For example, Lenskart offers real-time mirrors for buyers to try out different specs on screen, giving them an idea of what those specs will look like in reality.
Therefore, Artificial Intelligence provides a benefit to e-commerce companies to improve the user experience with virtual mirrors.
6. Gesture recognition
Artificial Intelligence enhances the shopping experience by translating specific gestures into commands so consumers can find the exact product they’re looking for.
7. Improved recommendations for buyers
With the help of Artificial Intelligence solutions, brands efficiently collect and scan vast amounts of results to predict customer behavior and provide relevant and useful recommendations to all shoppers. In this way, Artificial Intelligence plays a crucial role in providing a “personalized shopping experience” to customers.
8. Descriptions of quality products
It can be time consuming and expensive to prepare proper and SEO friendly descriptions for all articles. Artificial intelligence helps combat this longstanding activity by examining core features to design modified product descriptions and creating quality product descriptions without human intelligence.
CONCLUSION
Artificial intelligence and machine learning provide shoppers with extraordinary user experiences. Today, the e-commerce business is booming and more and more customers are adapting to this online shopping trend. In such a golden scenario, Artificial Intelligence plays a very important role in the perception of the purchase behavior of buyers to create personalized experiences. If you are running an eCommerce business, get in touch with the best Ecommerce web design company Delhi provider at a competitive price. To compete with e-commerce giants like Amazon, companies need to embrace AI and embed Artificial Intelligence into their business processes as soon as possible.
