Digital Marketing

What to do before writing a query letter

There is one important question that you as a screenwriter should consider before you start writing a query letter. Is your script ready to send to literary agents, managers and producers? The answer to this question is often no. The truth of the matter is that most scripts just aren't ready to ship when the writer thinks they are.There are

Read More
Digital Marketing

A strategic approach to online marketing

Digital marketing is about building real-time connections and marketing to real human beings who are inspired to take action through the value and stories a brand offers. A well thought out digital marketing strategy helps a business formulate an action plan and make the right decisions necessary to succeed online; It is important to have a strategy in place to

Read More
Digital Marketing

Online advertising: residual traffic

What is "remnant traffic" and why is it good for advertising? Myths of 'remnant traffic'.There are a multitude of myths and misconceptions about different aspects of online advertising that continue to be misleading to Internet users and advertisers alike. One of these misconceptions is the definition of 'remnant traffic'. Some ad networks and agencies have their own glossary open for

Read More