A podcast is a great way to market your business and establish yourself as a specialist in your niche. Having said that, many online business owners never try podcasting because they have concerns that they will screw up.
Most of your competitors probably won’t start a podcast and probably have no idea how to create one. This gives you a golden opportunity, as many in the podcast industry believe this is the perfect time to get involved with this unique marketing approach.
The truth of the matter is that anyone can start a podcast. It is actually much simpler and more direct than you think. Don’t let your worries and concerns stop you.
Here are some common concerns:
“I don’t like the sound of my voice”
Many people avoid podcasting because they don’t have the confidence to make audio recordings. To conquer this fear, produce some short audio recordings just for you to listen to. Make a list of things you liked and about the audio to create a more positive side and what you didn’t like so you can improve
“My podcast may not get much attention”
With anything you post online, there’s always the chance that it won’t get a lot of attention and it will get lost a bit. But put this worry in the back of your mind. Everything you do online or offline can be a bit unpredictable, but sometimes it’s a chance you have to take. Note that you can always try again if your first podcast doesn’t work.
“No one will listen to my podcast”
Many people don’t say what they mean simply because they worry that other people won’t make an effort to listen. But if you have valuable and important things to say that help people, they will listen to you. Make sure to promote your podcast as much as possible to reach a larger audience.
“I don’t know how to market my podcast”
Social media is great for marketing anything, and you can do it completely free. While you have to pay for Facebook and Twitter ads, you can post your content on social media for free. If you have a Twitter or Instagram profile, post a link to the podcast along with a few clever words and hashtags related to the podcast.
