Social media is the life and soul of today’s human population. Obviously, with the amount of interest you have in the life of an average human being, the trends involved affect every individual whether they are in business or not. Gone are the days when social media was just a tool for personal gratification; today, it is a hub where millions of businesses are conducted. Almost every business has gotten into Social Media Marketing, not only for promotion but also to create brand awareness for their products and services. The impact that an online presence can have on a company’s reputation is quite powerful, as it is an open channel where customers can announce their views on your business and products. So let’s take a look at what’s hot in 2016 on the social media front:
1. The fury of the videos
Live streaming videos are all the rage these days. In this instant world, people like to see and understand things as soon as they happen, and thanks to great advances in communication, we can now get news from all over the world in a matter of minutes. With the launch of apps like Periscope and Meerkat in 2015, live video streaming is the hottest trend of 2016. The apps are so well defined that they are available on both iOS and Android and can stream over 100,000 videos every day. days. Social media marketers looking for new and innovative methods to promote their products are counting their blessings on these apps as they act as a phenomenal tool with which they can reach their target audience.
2. E-commerce trends
Social media is an amazing tool to improve customer interaction and engagement. It is an open window to your business since customers directly post their suggestions and comments on your products or services. It has been noted that in 2014 social media sales reached $3.3 million in the United States. Research and surveys have established the fact that people trust a social networking site more than a website when buying a product online. This has influenced social media giants to introduce eCommerce-focused features that can help marketers promote their businesses. The 360 Ads features introduced by Facebook and YouTube and other social networking sites are acting as a boon for today’s marketer as it allows them to get instant results and feedback on their products and product related promotions. Digital marketers need to be smart enough to include these features in their social media strategies and content for a better and more satisfying marketing experience.
3. Mobile mania
Smartphones are all the rage nowadays and no one can deny that fact. 2015 showed a dramatic increase in mobile traffic and is as remarkably marked as the year mobile devices took over desktop internet traffic in most developed countries around the world. Smartphones have made communication technology easier and everyone wants to stay connected, even on the go. Today, it is not only smartphones but also smart watches and smart TVs that have become a prime target for digital marketers around the world as a means of selling their products and advertising their products. Mobile apps have become so prominent that many people say that about 14% of online customers refuse to do business with a company that has no online presence and is not mobile friendly.
