Today’s business climate is very sensitive to the environmental movement, and the whole concept of “going green” has caused many companies to succumb to the trend, whether they really embrace it or not. From hybrid cars, renewable energy sources, and recyclable products, almost everyone has accepted that these things are good for our society. When you see the big oil companies looking to make more money from their green energy promotions, you know that this trend has affected all businesses.
If you have a product that you can sell and you can prove that your product or service is “green” in some way, you can make more money advertising this fact. Some products have to really expand the realms of reality, or overly inflate the truth, just like Al Gore, to make their point, but it still sells well with the ambient crowd. Showcasing your product in a positive light with those who care about the planet enough to make their retail decisions based on environmental concerns will gravitate towards your business if you sell it right. Make sure to exploit any recycled products you could use, or how you use non-toxic products in the creation of your items.
If you know how to market in the environmentally sensitive world, you can become a guru or leader in a specific industry if these people jump on the bandwagon. You can make more money once this happens by offering more and more environmental products and services. Expanded “green” product lines will generally become a success, and as long as you can continue to produce these products in some “green” fashion, success is inevitable for your business.
No matter how much you care about environmental causes or not, the importance of selling “green” products is not your opinion, but how people perceive you as someone who would die for the cause if necessary. If you can sell this fact, your products will make more money for you, whether they are quality or not. It is the true nature of a capitalist society, to make money, and you will be ahead of the competition, which has not yet grabbed hold of the “green” customer base. Staying ahead of your competition is the ultimate key to “going green” as you will have a following of old hippies, new college kids, and even some anarchists.
