1. Start with keywords
Before you sign in to your favorite domain registrar, take the time to brainstorm a few ideas. It might help to keep 3-5 keywords in mind as you do this exercise. these words and phrases have to really define what you do (or need to do). mix and mash them and see what looks good and creates experience. Don’t push the technique, just let it flow.
For example, let’s say you’re starting a local bakery. Some terms you want to understand could be your city, fresh bread, baked goods, bakery, etc.
2. Make it unique
Your domain is part of your brand. making sure you stand out is important to you and your users. Having a domain that looks like another famous brand is never a good idea, as it could cause confusion.
Be careful not to try to be too unique, but… Forcing an alternate spelling of a common word can cause massive problems. One example mentioned in the eBook, “The Art of SEO: Mastering SEO,” is the famous image site Flickr.
While the site’s founders established their area, they didn’t use the usual spelling, flicker.com, and may have lost visitors. They ended up having to buy the spelled domain and redirect the addon domain to Flickr.com.
3.Go for a.COM
If you’re critical of building a long-term brand online, it doesn’t get much better than a.com. using a 301 redirect to take visitors to one. Internet or.org is first class, however it is essential to own the.com or the equivalent TLD for your target market country.
There are several reasons for these themes, however the most important one is for its users. While there are hundreds of TLDs to choose from, .com still commands the most trust.
Many Internet users are not yet aware that the opposing TLDs exist and may be hesitant to click after seeing one. Make it easy for your customers and choose a.com. You’ll thank me in the long run.
4. Make it clean to write
if your URL is hard to type, people won’t. hard-to-spell words and long URL strings can be frustrating to stop users.
5. Make it memorable
Word of mouth marketing is still the best of all. If you want to help your brand spread faster, make your domain easy to consider. Having a great website won’t matter if no one can remember the name of your area.
6. Be brief
Shorter URLs are easier to type and remember. they also allow more of the URL to show up in search engines, match better with business cards, and look better in other offline media.
7. Create and meet expectations
What is the expectation you want to set when a person hears your URL for the first time? If they can’t understand what you do or who you are, you have a problem. while sites like Amazon, Trulia, Google and Trivago sound great, it takes a lot more marketing and branding to make them work. Domains like NYtimes.com and homes.com will let you know what to expect up front.
8. Build your logo
If you can’t find a top area that meets the above rule, use the brand to distinguish yourself.
using a unique nickname is a great way to generate an additional fee. Keep in mind that because of this branding need, you will be slower to build traction than if you were using a simpler and easier domain. but, if it is done, the effort can pay off.
9. Do not get carried away by trends
Just because something is hot right now, doesn’t mean it will. Copying what someone else is doing can lead you down the wrong path. live away from strange spellings and masses of hyphens or numbers. keep it easy, focused and smooth so you don’t forget.
10. Try a domain selection tool
If you’re having a hard time coming up with a concept, don’t worry, the internet has it again. Try using a website selection tool to help you find the perfect area. tools like DomainsBot or NameMesh can help you locate that perfect domain. but remember to follow the above tips while using that equipment.
