Not having a business card is just as bad as using an email address that ends in AOL.com. It just isn’t professional.
Since domain names cost less than $ 9 a year, there is no excuse for someone in the business to have an AOL.com address. With business cards costing less than $ 9 at the department store, there’s no excuse for anyone in the business not to pass them on.
Here are BIG Mike’s 10 Nifty Tips for Better Business Cards
Don’t do it at home
For what you spend on blank microperf cards and the time to get it right, you could pay to make them look professional rather than homemade.
Get your own logo
No logo looks better than a logo from a clip art book. The same goes for cards with colored bars or circles. Your card should be yours, not something from a can.
Get in the middle
Your name is the most important part of the card, put it in the middle and big enough to see without granny glasses.
Forget the whole number
It is not necessary to list all the phones you use. If you want a customer to have them, it is much more impressive that they write it by hand on the card (“I’m giving you my private cell phone number …”)
Throw them away when SOMETHING changes
Do not be stingy. Spend the money on new cards instead of writing corrections. To be professional.
Keep it simple
A phone number and an email is sufficient. Be sure to include your website on the card as well. Some cards work very well without a postal address. Do you need it on your card? Why?
Use both sides
The back of the card can be used to reinforce your selling proposition. Think of your card as a small ad in a newspaper. Use both sides.
Stick with white
Glossy, shiny white cards say “Business.” The pastels and swirls say “Avon Lady.”
Never leave home without one
Always carry a supply of cards. You never know. And keep them handy in a pocket ready, not hidden in the bottom of a bag, so you can present one with a flourish on demand. Keep a backup battery in the car.
Present it with UN FLAIR
Practice offering your card with BOTH hands. It has a great impact. Your goal is for people to remember you and keep your card. Do it using both hands.
