Does it matter what the Myers-Briggs personality type of your online content writer is? Some will say; No. Some might believe that it is better to hire the most common personality type, since they would think in the same way as the largest percentage of their audience. Sure, that might make sense, especially if you want a lot of clicks, shares, and likes.
However, if you have a business, especially one that sells to other businesses, what you really want is a lot of sales, and that means you need to reach the most decision makers, those who approve of large purchases. ENTJs are among the most prevalent personality type among business leaders. Okay, let’s say you want to get into the heads of executives, CEOs, small business owners, and final decision makers, what kind of writer should you hire?
Well, you have to hire a writer who thinks and reasons like these CEOs do, which is why you should hire an ENTJ: extroversion (E), intuition (N), thinking (T), judgment (J). It turns out that this type of personality is the rarest in our population. Therefore, it will be difficult to find writers who are ENTJs based on population percentages alone; more so, because ENTJs are mostly doers, so very few are writers. There are some ENTJ writers, and they are usually successful people who then decide to write about what they have done or later in life decide to mentor or give their observations to the next successful leaders.
If you are trying to convince someone of something or trying to explain why it makes sense to buy your product or service, then keep in mind that the person making the decision is probably an NT and will often be trying to reach an ENTJ in that company. Hiring a writer who has wit and flowery writing can give you good fun reading an article, infomercial, blog post, or web page, but it won’t pique the interest of one ENTJ leader or decision maker for another. side. side.
To reach this type of leader, you will need to understand that personality type and hone your piece to fit your needs for actionable information and legitimate comparison or you will fail. An obvious solution is to find an ENTJ writer; unfortunately, it is quite difficult to obtain. If you can find one, hire one immediately.
Again, you need to decide what you want to get out of your online content. Do you want a lot of likes or do you want big sales from companies that are going to be serious customers? If you just want to be ‘cool’ and cool and don’t care about sales or profits, then hire a millennial who just finished college and has a degree in communications or journalism; after all, they are a dime a dozen. It’s up to you!
