Technical knowledge is increasingly important in modern car sales training. In the past, it was enough for salespeople to be able to explain to customers how their cars should be serviced and answer general questions of daily life, such as what the carburetor does.
In fact, even these questions were few and far between because automobiles powered by gas (oil) powered internal combustion engines had not changed much since Karl Benz’s invention in 1885. Yes, various aspects of automobile design they had changed significantly, but not the way they were. motorized. Today we have alternatives.
The personnel who sell automobiles today must be trained in the differences between the different types of fuels: gas, diesel, electric, LPG and whatever else is developed. Gone are the days when new developments in cars and other vehicles took years to enter production, much less to be available to regular customers.
Possible Questions About Modern Automotive Technology
These are some of the technical aspects of cars that your sales people are likely to be asked about, and for which they are expected to have expert knowledge.
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What is the difference between diesel and gasoline?
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Is diesel cheaper than gasoline and are diesel cars harder to maintain than regular cars?
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What is a hybrid?
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How do hybrid running costs compare to diesel and gas?
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How do I switch from gas to electric in a hybrid?
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Where is the closest electric car charging point to me?
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Will an electric car get me to work every day for less than other fuel?
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What is a hydrogen cell?
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Are Hybrid / Electric / Hydrogen Battery Powered Cars Easy To Maintain? Can I repair the faults myself?
If you sell vehicles that use any of the alternative energy sources listed above, visitors to your dealership or car park will expect you to be able to answer these questions, or questions like them. You can probably think of several more, perhaps through experience!
Importance of a car sales course
Do you have a training course to help your staff figure out where to get this information? Do you teach your staff, or even yourself, these basics of modern automotive technology? Or do you expect them to teach themselves? It is extremely important that your auto sales staff are aware of each of the above auto fuel options and can answer questions about them. But that’s not all you need to know!
Another aspect of car sales knowledge that has changed in recent times is the interaction between the potential customer and the salesperson. Have all of your sales staff been trained on how to approach and communicate with a new visitor to your lot or showroom? If the first approach and interaction go awry, then you can forget about that prospect becoming a customer.
Gone are the days when you could hire new salespeople with little to no sales experience and expect them to learn on the job. Effective car sales staff are now well-trained people who understand the psychology of sales, as well as all the cars on the lot! They can answer questions about hybrids and power cells, and offer advice based on sound technical knowledge.
Auto Sales Training for Sales Personnel
However, it is the focus that counts and the way the car sales staff can interact with prospects that makes the difference between a sale to a happy customer and a disgruntled prospect leaving the lot for another. place. An automobile sales course can make the difference between success and failure, and by sending staff to an automobile training course, you can achieve a significant improvement in your sales figures.
If you are someone who wants to make auto sales your career of choice, a recognized auto sales course can make a difference for you too. By showing a potential employer your course diploma, you will put yourself ahead of all applicants who do not have it.
So what do successful auto sales people need today, male or female? It is a knowledge of automobiles and their alternative energy sources, and also proper training on how to sell; how to approach visitors and convert them into new customers; how to retain the customers you have and how to make everyone so impressed they will sing your praises to everyone who is willing to listen. An auto sales course can offer most of this, if not all!
