Products with private label rights (PLR products) are popularly known as the products that you own, even though you have not created them. Buying PL rights from a real owner means that, at an agreed price, you buy products from the original equipment manufacturer (OEM) and then you are free to sell / promote / modify / edit / resell those products as your own. After selling PLR to someone, the Original Equipment Manufacturer (OEM) can no longer claim any difference of opinion that may arise due to a PLR buyer modifying / selling the product. Intellectual property can also be part of private brands.

There are several articles available on the Internet that report on the benefits of private labeling, but no one shares the cost of private labeling when imported from China, or their own “how-to” experience.

On this page, you will read the best solutions to add your logo / label on products along with our own experiences. Ultimately, you will learn various ideas on “how to add your own brand to products.”

What is private label and its importance for new businesses?

Private label is the pattern or logo on products made by a third-party contractor or manufacturer and then sold under a retailer’s brand. This represents the seller as well as helping to build customer loyalty.

People who are willing to import items from China and then sell them online, such as Amazon, are advised to:

Find a good product niche with limited existing competitors

Choose only quality items from China

ยท Add your private label on the product and;

Start marketing that product under your own brand.

The following are the best solutions and will also inform you about the estimated cost of each solution in China. After learning about these solutions, you can stay safe from overcharged fees by Chinese suppliers and also get ideas on how to add private labels on your products.

Silkscreen / Silkscreen

This is one of the most commonly used methods of adding a private label to product and packaging. This can be applied to almost any type of material, for example plastic, glass, stainless steel, rubber,

PPE (personal protective equipment), etc. Screen printing is the cheapest and easiest way to add a private label for buyers purchasing more than 500 pieces / item.

If you can buy more than 2000 items, most Chinese factories can offer you free screen printing service. However, some of them may charge you around $ 50 to $ 60 to create a printing plate of their logos. You can easily find printing providers in China, even if your provider does not offer printing services.

The only downside to screen printing is that it is not suitable for multi-color patterns. If you are willing to print your gradient color logo on products, you should consider thermal transfer or other solutions.

Thermal transfer

This process is more complicated than screen printing and requires a temperature of 140 degrees to 180 degrees. It is a bit more expensive compared to silk printing and it also has some material restrictions. Thermal transfer is applicable to leather, wood, stainless steel, glass, ABS, PE, PP and EVA, disposable respirators, etc.

The thermal pattern is the best option for people who have a really fancy pattern with gradient color. The cost of creating a printing plate is around $ 100 and the printing fee for a 7x7cm gradient color logo is $ 0.04.

Laser engraving / Laser printing

Laser engraving or laser printing gives products a high-quality appearance. Almost all gift shops are filled with items that contain a laser-printed logo.

Usually this method doesn’t have a huge MOQ because it doesn’t require any boards. Your fee may vary from supplier to supplier, but for mass production, it can cost you around $ 0.01 to $ 0.15 per unit, depending on size and quantity.


This solution turns your private label into the mold of the product. This means that your logo will be there when the product comes out of the machine. It can be applied to all rubber masks, reusable half masks, dust masks, coveralls, disposable clothing, metal or plastic products.

Although this solution makes your private label look more natural than print, it is a high cost solution because it requires changing the supplier’s mold. The price depends on the products, but it usually costs between $ 1,000 and $ 3,000. Also, creating molds takes 15-20 days and that’s a time-consuming solution.

Custom box

This solution works for all products. Without a doubt, it is the most expensive solution among other ways, but a nice elegant box can certainly make your product look great. You can add additional value to your product and sell it at a higher price.

Since box packaging is a large industry, its price varies depending on the material, technique and machinery. The cheapest price for a patterned 8 “x4” x4 “corrugated box can cost around $ 0.16 per unit.

Printed poly bag

This is actually a type of packaging and also a way to add private labels. The printed poly bag is a very simple solution for large quantity products compared to other solutions. The printing plate costs around $ 80 / color, and manufacturers generally demand tens of thousands as MOQ.


This is one of the most economical solutions for private label. It usually applies to categories like toys, apparel, tools, fashion and jewelry, and Handanhy, etc.

Most of the jewelry and clothing brands choose this solution to present their label. These labels are usually made from kraft or ivory cardboard and are sometimes even made from plastic or metal. Most people choose “300gsm ivory board” because it is so inexpensive.

Decal label

This is absolutely the simplest, most comprehensive and cheapest solution of all. There is almost nothing that cannot be labeled with a sticker. You can easily find adhesive label suppliers and the MOQ costs you only $ 40- $ 50 for one design.

Knitted tag

Woven labels are usually sewn on the edge of items made of fabric such as jeans, hats, bags, and shoes, etc. The price of this solution depends on the size and quantities. The MOQ is normally 1,000 pieces with a price of around $ 0.1 per unit.

Machine embroidery

This solution applies to fabric items such as bags, garments, hats, etc. Machine embroidery is very durable and a 4x5cm size private label costs around $ 0.20.

Final remarks

The ones mentioned above are the best solutions for people who are willing to do their own design, but don’t know where to start. You can download your favorite items from the Internet or enlist the help of specialized designers to design your private label.

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