As with most things, computer language has a language of its own. When you create a website, you will most likely come across a lot of new jargon, and while some of it makes a lot of sense, there are some terms that can be a bit strange, even to the techies among us.
When you think of a white hat, you might think of the Kentucky Derby or a royal wedding, but SEO refers to the group of techniques that best practices use, the ones that give you all the gold stars and brownie points, the ones that don’t use bad manipulations to gain traction or ranking, but those who do what they do their best create wonderful content and follow all the rules.
Things like weather on the page are self explanatory. In fact, there are people who analyze data such as how long people spend on a certain site. They are timed, and when they click, the data is collected. Ideally, people should spend some time on your site, not just clicking in and out in three seconds.
A mirror allows you to see yourself every day, well, a mirror site is the same principle, it is the same site in a different direction. Furtive.
Link bait is another term that makes a lot of sense, especially if you use social media a lot. Think of all those quizzes that start with “only 10 percent of people can pass this quiz,” so you click and try to prove them wrong only to find that the quiz is very easy and that a five-year-old years could have gotten over it. This is a link bait. A page designed to attract inbound links. You click, they have done their job.
Now for something weird: latent systematic indexing. What this means is that the search engine will index the commonly associated words in a document or content. They are also known as long-tail searches. This also allows you to avoid keyword stuffing in a document, as you can use similar words or words associated with your original keywords to express your point of view.
What about code sharing? This is when people change the content of a site after it has achieved a high ranking. It is risky to do so, as the content may not be as informative or even interesting after the change. Eventually it will hurt the ranking.
