Network marketing has flourished and prospered through traditional marketing methods focused on presentations, displays, and parties. Within this framework of product promotion, potential customers are motivated to buy by taking advantage of most, if not all, of the five senses of sight, sound, touch, hearing and smell. The more sensory input a presenter can offer, the more motivated the prospects will be. Add to that the subtle, yet powerful element of social proof, and the foundation for success is easily established. Social proof is most effectively established through testimonials and very powerfully illustrated through visual demonstrations of cause and effect.
Selling multi-level marketing products on the Internet poses its own unique set of problems. To persuade someone to buy your products or join your sales team, you will need to build trust in your products and your organization by harnessing the same five senses that a live presentation does effectively. Fortunately, today’s Internet allows the beginner to persuade his website visitors through multimedia promotion. Multimedia presentations can include photos, slide shows, video, live streaming, audio files, and podcasts. All of these methods can be implemented with free resources that are widely available on the Internet.
It is often said that a picture is worth a thousand words. This is especially true for internet marketing. The experience is further enhanced through moving images. The easiest way to do this is with a slide show. Many websites and blogs, including free ones, have add-on apps that are commonly known as plug-ins. These plugins will generate instant slideshows from your photos. If you are comparing websites and blogs for MLM promotion, look for this feature. Another effective way to capture a visitor’s visual interest is through video. There are many video sharing sites on the web that will host your videos for free. You can create videos very easily with the use of a digital phone or a camcorder. You can also create videos on a computer using video creation software. Once you have created your video using the method of your choice and uploaded it to the video sharing site, you can embed it on your website, blog, or email marketing campaigns. The more exposure your videos have, the more promotional benefits you will get for your efforts.
Live streaming is a powerful way to create an interactive visual presentation online. The minimum requirements for this type of production are a digital camcorder or webcam, a computer, and a high-speed Internet connection. There are websites that will host your live video conference for free. You can make your conference private or public, and your audience can even participate in the production. Compare different video conferencing sites to learn about the benefits and features that best suit your needs.
Finally, you can reach your website visitors through live or pre-recorded sound. There is a wealth of free software that will allow you to convert an audio interview or presentation into a format that can be played on a website or downloaded to a client’s computer.
A rich multimedia experience is an essential component in promoting Ardyss or any MLM product or service on the Internet. With the many free tools available, any distributor can be more successful at multisensory persuasion.
