Online newsletter marketing is one of the most effective ways to get immediate sales for your online business. An email newsletter gives you the opportunity to connect with your readers and build your credibility. The more your credibility builds, the more your readers will trust you, the more they will believe your words, and the more likely they are to buy your products.
When doing online newsletter marketing, if your newsletter content is good, it means that you have to put in a lot of effort to make sure your subscribers benefit from what you are saying. This means you want them to be successful, and you must, and the more you show them that, the more you can increase your sales and conversion rates. Nothing is more crucial to email newsletter sales than consistency, quality, and a personal relationship.
Now some people get it wrong when marketing their newsletter online. What you DO NOT want to do is fill your list with people who did not “opt in” to subscribe to your newsletter. This means don’t try to add people to your list who didn’t ask to be there in the first place. The way they “ask” is by visiting your website themselves and entering their email address (and sometimes their name) into their web form.
You will want to stay away from mass email marketing services that allow you to buy thousands of names to mail. Also stay away from mass emails (spam), as this is not an effective technique. You risk being blacklisted. When this happens, none of your emails will make it to your prospect’s inbox folder. It will always be sent to spam, or it may not be delivered at all.
Online newsletter marketing is essential for your online business, so don’t screw it up. Use techniques like joint venture marketing. Don’t rely on tactics like individual ads to get new leads and market them. First of all, they are most likely dead leads and have been spammed and emailed to death hundreds of times. Second, you are guaranteed to lose money as no one will turn to sales. Third, the owner of the email list that sent the solo ad is suspicious and knows that their list is terrible. And finally, you will get a lot of undeliverable and your emails will be sent to spam folders over and over again. And people will report you as spam.
Online newsletter marketing is critical to your success, so always stick to techniques that will allow you to get the most out of your investment. I want to go over a few ways that you can make this happen, and make your email marketing efforts very profitable for you. You just want to attract high-quality leads to your website. This is essential because your conversion rates will increase, your sales will increase, and you won’t have to worry about anyone complaining that they don’t want to receive the information you are sending to them. They can simply unsubscribe. This is the first tip to be successful in newsletter marketing:
1) Have a subscription form on every page of your website
If you have a blog, once you put the HTML code on your blog and publish it on the Internet, usually all the pages you create later will have that subscription code embedded in that page. So you’re essentially fine here. But if you have a website and you created it yourself using custom software, you will want to make sure that each page has its email signup form.
You’ll want to do this because if you have a website or blog content showing up in search results and someone clicks on your link, you want to give them a chance to sign up for your newsletter before they leave your site. This is especially true if they like your information and decide they want to read more. Therefore, they are likely to browse your other content and other posts on your site and continue reading.
The more they read, the more they will be interested in you, and then they will want to find a way to get more information from you. This will be your opportunity to easily guide them to your subscription form so that they can subscribe to receive updates and new content that you produce. Once you have them in your subscription email newsletter sequence, you can send them content and introduce them to any products and services you may have. Here’s another tip for online newsletter marketing success:
2) Offer free stuff in every email
In every newsletter email you send, be sure to offer something free in addition to the content you already give them. People love free stuff, especially free new stuff. If you are already giving them good content via email, let them have something that they can download and read / watch while offline. Your insatiable appetite for learning is insatiable. Even after buying something from you, they will want more.
Keep giving them more, and give them something they want to read to “cool off” over and over again. Sometimes people will accidentally lose their emails, and when they do, they will at least have something tangible on their computer that they can read or view to remind themselves of ideas on how to be successful in doing something. So along with the great content you create, offer them some free downloads or something else for free that can further their education. Here is the last piece of advice I want to give you:
3) Try to add new email content every day
Statistics show that it takes an average of 7 contacts to convert an email lead into a customer. Now that statistic is a bit ambiguous because it never indicates how often you need to email a potential customer to reach that number of 7 contacts. Should you email me every day? Every 3 days? Once a week? Once a month? My answer to these questions is that you should schedule your autoresponder to be mailed every 3 days, but create the new email content every day.
If you create new email content every day, you are filling your email sequence with messages that can last for a long time. Imagine if you add an email every day, but order them in sequence so that they are delivered every 3 days. That means if you wrote 60 emails, you would have enough email content for about 6 months (60 x 3 = 180 days). From there, you can put your online newsletter marketing on autopilot.
If you knew your conversion rates and what message interval you get the most sales, you could write your emails and be done with it for life. This is just mathematical sense. If you create your emails well in advance, it shouldn’t take you more than 1 week to compose the emails, put them in your autoresponder, and sit back and focus on another area of marketing while your online newsletter runs on its own. This is the ideal way to do it.
Online newsletter marketing is crucial to the success of your internet business. And if you want to get the most out of your investment, be sure to implement what I have said today. Good luck!