The exhibition booth is changing. In the past, exhibitors used heavy materials to set up an exhibition stand that was cumbersome to build and move. Today, the focus on the use of lightweight materials, and in particular fabrics, means that the exhibition stand is lightweight and less expensive.
Current trends in exhibition stand design around the world include an increased use of various materials such as fabric, an emphasis on lighting, creating a “box” design, building organic shapes, and using bright colors.
Materials
The fabric is the most used material in the exhibition stands in current trends. Because the fabric is lightweight and can be molded to create eye-catching shapes, it is the material of choice for the modern display case. The fabric can be used as an accent or to build a complete cabin. The latest trend with the fabric is the use of translucent fabric to display full wall graphics. Fabric can define the space as part of the exhibition booth branding, maintaining the feeling of open and airy space, so that attendees do not feel enclosed within the exhibition.
Wood is the next most common material to use, and metal is the preferred finish for some industries, particularly the healthcare, kitchen, bathroom, and retail industries. Metal is difficult to damage and therefore profitable for use in long-term exhibitions or exhibition stands to be transported across the country for display in various capitals.
Turning on
Ten years ago, many exhibitors simply used the lighting available within the exhibition center. Now, it is virtually impossible to spot a display booth that does not include separate lighting to accentuate or highlight products. Exhibition lighting has become an integral part of excellent booth design.
From halogens to gobos, from reflectors to spotlights, you can use lights in your display booth design to create ambience, highlight particular products, and create special effects that draw attention to your display. Use lights to differentiate your booth from the competition.
Box design
Exhibitor Magazine has annual design awards and at least 75 percent of this year’s winners have used a “box design.” Although the box can be rectangular, oval, round, or any shape you like, the box itself is a display that contains and delimits the space itself. Rather than using a traditional exhibition booth and simply building the display in the remaining space of the booth walls, the box design allows an exhibition to use all the space allocated to the booth and define the space without the use of booth walls. booth. . If your brand uses an oval shape, create an oval-shaped display booth within the allotted space, rather than using the traditional rectangular booth.
Shapes
The use of new forms is a trend that arises from the use of computer generated designs in the exhibition stands. Curves, tombstone shapes, wave shapes, and other complex shapes are being used to add interest and movement to the exhibition stands.
Graphics also use shapes as part of the design. Graphics are now focused on a single message and are becoming a large part of the exhibition booth. The latest global trend in graphics is to take advantage of new printing processes and turn walls into a complete graphic that attracts attention. Designers are using shapes, such as ovals, to show the difference between the graphic and the wall.
Colors
Colors are definitely one of the continuously changing trends within the exhibition industry. One year aquamarine is in fashion and the next magenta red is the chosen accent color. Using trendy colors can incur additional expense when you have to change the color scheme to meet the latest trend, or your booth will look outdated. The latest color trend is mixing conservative colors, like black, gray, and tan, with vibrant color accents. However, some exhibitors have been successful in using aggressive colors for the entire booth, such as yellow, green or orange. The use of color in lighting is also a popular trend.
The main trends in the design of exhibition stands are the use of fabrics, lights, shapes and colors to define the space in new and different ways that attract attention. If you want to have a fashion show booth, pay attention to your show booth shape design and think outside of the traditional “booth” approach.
