Before you start designing a mobile app, it is extremely important to understand the need for a mobile app. It’s also helpful to know if you need just one website for your business, or both. Make sure the difference between a mobile app and a mobile website is well known. A mobile app is designed specifically for mobile devices, while a mobile website provides instant access to mobile users as well as users who access the website from various other platforms.

If you go for a standalone mobile strategy for your organization, it can be extremely beneficial if you know your target audience, your target market, and the purpose of the app. It is also important to know the features and offline accessibility of the application.

Design Basics

The design of a mobile application depends mainly on the expectations of the users. For example, if an application is intended to provide an online shopping service, there must be a shopping cart feature. However, before you start mobile app development, you need to make sure that the following factors are known and considered for better design.

Aim

Knowing the purpose of the application helps to select the right platform for development. For example, Android is one of the leading platforms in the market which is highly preferred for business promotion and thus increasing revenue while iOS is preferred for generating profit.

Grid

When designing a mobile app, it’s important to keep this in mind because the grid is present on all mobile surfaces and helps set the space between elements. Whether it is a point, a line or a word, consideration of space is essential and it is more important that it is consistent with respect to length and width.

colors

When developing a hierarchy of elements, the value of colors is not avoidable. A similar color can be used with different shades to give importance to the elements. For example, the dark shade can be used to highlight important elements, while the lighter shade of the same color shows less importance of the element.

sources

When it comes to typography, it should be very neat and clean. Whether you are going to use Roboto, Arial, Helvetica or Avenir, the goal should be to select the neatest and cleanest font that will provide the best readability and visibility.

Logo

No need to add a logo to your app. A logo doesn’t break or cause your app to break, but if you add a logo, make sure it’s visible, clean, and attractive.

Speed

Make sure your app is not loaded with unnecessary items and makes it difficult for people to use your app due to slow loading. Successful apps don’t freeze often and don’t take long to load.

look and feel

A cluttered app is never appreciated and makes it difficult for users to find important features. Therefore, an application should be clean and simple.

Finally, it is important and useful to consider all the elements of the mobile application design so that the application is useful and practical for the users.

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