You can do all the research you need before creating your information product. Here is how.
The internet is absolutely amazing for research. Take Google for example, Google allows you to do many things.
So if you’re deciding, “Okay, I want to create a goldfish trick interview series,” have you ever heard of this? There are people who have information products on how to train your goldfish to do tricks.
There are niche products like that everywhere. So you need to find out: “Is this a realistic topic on which to create an information product?” So I would go into Google first. He would write “Goldfish Tricks.” Now with Google, I don’t know how recent this is, but if you type something from Google’s search engine, do you know how those numbers appear on the right? Well it’s a simple way to determine, are there other people in the world looking for goldfish tricks? Is there a demand for a product like this?
There are other ways to determine if something is selling. You can go to Amazon and type “Goldfish Tricks.” See what books there are on goldfish tricks. You can just call the publisher and talk to him and say, “Hey, I’m thinking of doing a goldfish cheat information product. What’s the market like? How much money are these people spending? market? has he been coming for you? “
Another incredible resource is SRDS, the standard rate and data service. This is like the phone book for the mailing lists. If there is a mailing list for something, you will find it at this resource. There is an online subscription. I think it’s about $ 750. You can sign up for the SRDS and you have access to all the mailing lists in the country. I bet there are probably some goldfish enthusiast mailing lists.
You can find lists on any type of topic imaginable or specific lists on every type of niche imaginable out there. In today’s information age, it is amazing how much information there is.
Now another great resource would be business directories. Let’s say that within the pet market, there is probably a fish and pet association. I guarantee that retail stores that sell fish and fish tanks, there is an association for them. They have trade shows and these guys are really on top of the market. So if there is someone specialized in that type of niche, you can contact the association. You could become a member of that association. In fact, you can rent lists from that association.
These associations, when they set up their fairs, usually hold seminars for all attendees who come to the fair. They have to do their research. When they organize a big trade show like that, they are the pulse, the eyes and the ears of that industry. The seminar topics they provide at that trade show, you can imagine there is pretty good demand. Just looking at the type of speakers at any trade show will give you a good clue as to a good information product to create using digital audio interviews.
Another great tool, and it’s called “Alexa”. Alexa will give you an idea of the popularity of a website. They list them numerically from one to I think a million of the most popular websites, and you can see the traffic patterns for these websites. So you can say, is a particular website related to some topic, is it getting a lot of visits? Is popular? How many visitors come to it? You can see how many people are linking to it.
Therefore, there are all kinds of tools. By just doing your research and asking, you can determine if there is a market for my information product.
I’d also say that if there’s a market you’re looking to get into and you see a ton of people in it, sometimes that’s not a bad thing. You might already think it’s pretty crowded, but that could be a really good thing. I guarantee that there are not many people doing audio interviews to sell a product within that market. You may have all that competition doing the standard bad marketing methods, but it will just blow them away with the audio.
You could absolutely dominate a niche if you enter it using audio to promote and creating audio information products as products to sell within that niche, but yes, you need to find out, “Is there a good hungry demand for that niche?”
