High-tech gadgets are now the most popular items being sold online, as people opt for these less expensive yet highly useful electronics over the more expensive, high-end computers and electronics. These devices are easy to use for most “tech-savvy” consumers, but may require some training for other customers unfamiliar with these types of devices.
If you are a reseller of these high-tech devices, customers who have difficulty using these devices correctly may complain and eventually cause problems that can affect your business. Although these complaints may seem absurd to techies, most consumers and potential customers are not as knowledgeable and may seriously consider these complaints.
Avoid such scenarios and prevent customer complaints and other issues by providing easy-to-understand video and image instruction guides that even non-techies can understand and apply. Doing so would put you on good terms with customers, and you’ll soon reap the benefits through significant increases in your sales of tech gadgets.
The Importance of Video and Image Based Instructional Guides
One of the biggest mistakes online resellers make when selling high-tech gadgets is providing little to no instructional guidance to their customers. Many can provide some guides, but most are presented in text form that is difficult to understand. Some may even just copy what the manufacturers provide, which can create more confusion, especially if the device comes from China and the text is written in very bad English.
That’s why image and video based instruction guides are so much better, especially if these guides show step by step graphic instructions on how to set up and use these devices. The more detailed the instruction guide, the better it will be for customers to understand everything they need to know about the product and therefore not express any complaints.
Requirements to make your own how-to guides
Making your own how-to guide based on images or videos is not as difficult as it seems. However, that doesn’t mean you can simply snap photos here and there or capture video footage with the device in action. You will need some preparation and planning before you make a good how-to guide that your customers can understand and use in practice.
You don’t need to buy an expensive high-definition camera or camcorder to take photos or videos. As long as you can get clear pictures and videos that clearly show pictures like device parts and components, then you can start taking materials for your how-to guide. It would be a great marketing strategy if you can use a good camera that is actually selling in your store and clearly state this fact in your instruction guide. Just make sure you have enough flash memory where you can store your captured images and footage.
But before you can start taking pictures or videos, it would be nice to have a script first. A script is your guide on how shot sequences should be done. It will also allow you to focus on what is relevant to your guide and important to your clients. A script is also important to keep your dialogue in check, particularly if you’re making an instructional video.
After taking multiple photos and footage, you can use photo or video editing software to simplify and edit your production into its final form. You don’t need to spend considerable amounts on these software applications as there are dozens of good open source photo and video editing programs that you can download online.
Publishing your video or image based how-to guides
After finalizing your how-to guides, now is the time to publish them so they are available to the public. Image-based how-to guides can be compiled and published as a PDF file. Customers may download a copy of your website or product listing, but may not edit any of your materials. You can also post the content of the file on your website, enticing potential customers to learn more about your high-tech devices and ultimately making a sale.
Video based instruction guides can also be uploaded to your website or product listing if allowed. You can also upload it to video-sharing websites like YouTube, so simply copy the link or HTML embed code and use it on your website. Just make sure that both your image-based and video-based how-to guides contain your contact information and the web address of the product listing.
There are different strategies available to resellers that they can use to market their high-tech devices. One of the most effective sales ideas is to use videos and images to give customers clear instructions on how to set up, use, and maintain these devices. These guides will not only increase sales, but will also help you avoid potential customer issues.
